Guess Captures Milanese Vibes in Manhattan with Fashion Week Pop-Up

Guess recently brought an authentic taste of Italy to the heart of Manhattan with the successful debut of Caffè Guess, an exclusive pop-up experience that captivated attendees during New York Fashion Week. This unique activation served as a vibrant hub where fashion, food, and culture converged, offering guests a delightful escape into an Italian-inspired café atmosphere.

Strategically located in the bustling Chelsea Arts District at 530 W 25th St., Caffè Guess immersed visitors in a world of refined indulgence. Guests were treated to exquisite Italian coffee and gelato, enhancing the authentic café experience. The event also featured live fashion illustrations, allowing attendees to witness artistry in motion, alongside a branded vintage photo booth, perfect for capturing memorable moments. To further elevate the experience, exclusive gifts were distributed to guests.

Beyond the cultural offerings, Caffè Guess provided an exciting first look at key highlights from Guess's upcoming Fall 2025 collection. A significant unveiling was the debut of the Camden handbag, showcased in a variety of captivating colorways. This new accessory was presented alongside Guess’s iconic denim pieces and a selection of fresh ready-to-wear items, giving fashion enthusiasts a glimpse into the brand’s future trends.

The star-studded event also welcomed a host of notable personalities, adding to its glamour and buzz. Among the distinguished guests were reality television stars Love Island’s Ekin Su, racing driver Lindsay Brewer, and The Bachelor franchise’s Katie Thurston and Caelynn Bell, whose presence further amplified the pop-up’s profile and reach.

Caffè Guess in New York marks the latest in a series of highly successful immersive initiatives from the global lifestyle brand, building upon similar engaging activations previously held in vibrant cities such as Miami, Philadelphia, and Los Angeles. In a statement, Guess emphasized its ongoing commitment, noting that "The brand continues to strengthen its connection to communities worldwide through innovative events that combine fashion, lifestyle, and cultural touchpoints." This strategy underscores Guess's dedication to creating memorable, experiential engagements that resonate deeply with its global audience.