Ace Turtle Appoints Alok Dubey as Chief Business Officer to Drive Growth for Lee and Wrangler

Ace Turtle, a prominent player in the retail business sector, has announced the appointment of Alok Dubey as its new Chief Business Officer (CBO). This strategic move aims to significantly strengthen the company's leadership team as it embarks on its next phase of growth. In his new capacity, Dubey will be responsible for overseeing the critical business vertical that manages the iconic Lee and Wrangler brands across India and select South Asian markets, signaling Ace Turtle's commitment to expanding its brand presence and market share.

Nitin Chhabra, Chief Executive Officer of Ace Turtle, expressed his enthusiasm for the appointment in a recent press release. “Alok brings deep expertise in building and scaling fashion brands in the Indian market,” Chhabra stated. He further emphasized that Dubey’s leadership would be instrumental in reinforcing and expanding the presence of Lee and Wrangler in India. Chhabra conveyed strong confidence that Dubey's extensive experience and profound understanding of the market dynamics would be pivotal in accelerating Ace Turtle's ambitious growth trajectory.

Alok Dubey will report directly to CEO Nitin Chhabra, ensuring close alignment with the company's overarching vision and strategic objectives. A distinguished alumnus of IIM Bangalore, Dubey brings an impressive track record of over three decades in the retail and brand management sectors. His extensive career includes senior leadership roles at several high-profile businesses, such as Apparel Group, Reliance Brands, Arvind Fashions, Swatch Group, and Titan, showcasing his diverse experience across various segments of the fashion and lifestyle industries.

Commenting on his new role, Alok Dubey shared his excitement, stating, “I am excited to join Ace Turtle at a pivotal moment in its growth journey.” He highlighted the strong heritage, deep trust, and significant emotional connection that Lee and Wrangler enjoy with Indian consumers. Dubey expressed confidence that Ace Turtle’s technology-led retail model and integrated supply chain offer a unique opportunity to build and scale these brands efficiently, effectively, and in a future-ready manner. He looks forward to collaborating with the team to unlock the next wave of growth for these esteemed brands.

Ace Turtle continues to pursue an aggressive strategy of expanding its portfolio of global fashion brands. This appointment follows closely on the heels of another significant addition to its roster last month, when the business integrated Amsterdam-based G-Star into its growing collection of international labels. These strategic expansions underscore Ace Turtle's ambition to solidify its position as a leading technology-driven retail platform for global fashion brands in the Indian subcontinent.