Aeffe Promotes Natalia Battaglini to General Manager of Pollini

Aeffe, the prominent Rimini-based fashion group renowned for luxury brands such as Alberta Ferretti, Moschino, and Philosophy, has officially announced the promotion of Natalia Battaglini to the coveted position of General Manager for its footwear and leather goods label, Pollini.

Confirming the strategic appointment in a recent statement, Aeffe underscored Battaglini's vital role within their organization. "Natalia has been an integral part of our organisation for years, demonstrating strong leadership, a deep understanding of the brand, and consistently delivering excellent results. Her appointment reflects our commitment to continuity, excellence, and respect for the brand's values and tradition," the group stated, highlighting their confidence in her ability to steer Pollini forward.

Battaglini initially joined Pollini in 2018, where she significantly contributed as the head of style and merchandising for both shoes and leather goods. Her extensive career prior to Aeffe includes a five-year tenure in Valentino's dynamic merchandising division. From 2009 to 2013, she further honed her expertise as a market analyst and merchandiser within the prestigious Zegna Group. Academically, Battaglini holds a degree in fashion management from Bocconi University and has further distinguished herself with an Executive MBA from the Bologna Business School, equipping her with a robust blend of creative insight and strategic business acumen.

With Battaglini's elevation, Aeffe aims to infuse fresh impetus and renewed vigor into Pollini. This strategic move comes at a pivotal time for the brand, as Pollini, alongside Aeffe, applied for admission to the negotiated crisis settlement procedure on October 2, indicating a clear intent to navigate and resolve operational challenges with strategic leadership.

The broader Aeffe Group has recently faced financial headwinds, underscoring the importance of such leadership changes. The group notably postponed the approval of its nine-month accounts, originally slated for November 14. A review by the board of directors revealed consolidated revenues of €155 million, marking a decline of 25.1% at constant exchange rates and 25.4% at current rates, highlighting the challenging economic landscape in which Pollini's new leadership will operate.