AllSaints Partners with Bleckmann to Boost European Logistics

AllSaints, the renowned fashion retailer, has announced a significant partnership with Bleckmann, a leading European logistics specialist. This strategic collaboration is designed to substantially bolster AllSaints’ European warehousing and transport operations, marking a pivotal step in strengthening its continental presence and service delivery.

Bleckmann, recognized as a major international player in supply chain management services for fashion and lifestyle brands, is set to bring its extensive expertise to the fore. The agreement will see Bleckmann enhancing AllSaints’ warehousing and transport capabilities for both its B2B (business-to-business) and B2C (business-to-consumer) markets, with a dedicated focus on optimizing service for customers across Europe.

Under the new arrangement, AllSaints’ European logistics will be centrally managed through Bleckmann’s advanced warehouse facility located in Enschede, the Netherlands. This location is particularly strategic, situated at the critical crossroads between the UK and mainland European markets, making the Netherlands a prime hub for logistics operators. The Enschede facility itself is a crucial component of Bleckmann’s expansive European network, meticulously designed to streamline distribution and guarantee efficient fulfilment throughout the continent.

Karen Lusted, Global Director of Supply Chain Operations at AllSaints, expressed her confidence in the new venture, stating, "Partnering with Bleckmann is an important next step in strengthening our European operations. With their expertise in fashion and lifestyle supply chains, and their proven ability to deliver flexible, scalable solutions, we are confident this partnership will support our continued growth and commitment to our customers."

This latest development caps off a remarkably busy and successful year for AllSaints, which recently reported record profits. The brand has also been actively making significant corporate and creative leadership appointments, including naming a new CFO and Aaron Esh as its creative chief in recent months. Furthermore, AllSaints has reported rising US revenue and continues to expand its retail footprint with the opening of new and upsized stores across the UK.