Angel Reese Crowned Juicy Couture Global Ambassador and Creative Collaborator

Juicy Couture has announced a significant collaboration, tapping two-time WNBA All-Star and prominent cultural icon, Angel Reese, as its new global ambassador and creative collaborator. This landmark partnership positions Reese at the forefront of the brand's contemporary image, entrusting her with a dual role that spans both fragrance and fashion. She will serve as the official face of Juicy Couture’s beloved Viva La Juicy fragrance, while also co-designing an exclusive new apparel line aptly named "Angel Couture."

The "Angel Couture" collection is designed to be a deeply personal expression of Reese’s connection to the brand, merging her unique style with Juicy Couture’s iconic aesthetic. This collaboration promises a fresh perspective on the brand’s signature velour fabrics and bold graphic designs, reimagining them through Reese’s distinct vision. Reese herself expressed her enthusiasm, stating, "I grew up loving the brand, so representing Viva La Juicy and co-designing my own collection has been incredible. Juicy Couture has always been about confidence and having fun with fashion. Now with Angel Couture, I wanted to bring that same energy forward with pieces that are fearless, fun, and make you feel unstoppable."

The "Angel Couture" collection is now readily available for purchase at select major retailers across the nation. Its launch is accompanied by a vibrant campaign, fronted by Reese, which visually captures the essence of the partnership. This campaign showcases Juicy Couture’s most recognizable staples, including updated velour sets that offer a modern twist on a classic, alongside eye-catching graphic baby tees and statement separates. The Viva La Juicy fragrance is also prominently featured, completing the lifestyle narrative of confidence and playful glamour.

Reese's appointment as Juicy Couture’s global ambassador caps off an extraordinary year for the athlete, marked by numerous high-profile achievements and recognitions. Earlier this year, she graced the coveted cover of Vogue, cementing her status as a fashion and cultural icon. She was also celebrated as one of Harper’s Bazaar’s Icons and received the prestigious title of BET’s Sportswoman of the Year. Beyond this new partnership, Reese has cultivated a robust portfolio of long-term collaborations with other prominent brands, including Reebok, Reese’s, and Beats, further solidifying her influence across various industries.

Beyond her impressive success on the court and in the business world, Angel Reese is a passionate and vocal advocate for social change. She has consistently championed gender equality within sports, using her platform to inspire and empower. In a testament to her commitment, Reese founded the Angel C. Reese Foundation in 2023. This impactful organization is dedicated to empowering girls and women through comprehensive programs focused on sports, education, and vital financial literacy, underscoring her holistic approach to making a positive difference.