Anta Sports Eyes Southeast Asia Domination with 1000 New Stores

Anta Sports Products Ltd. is set to significantly intensify its expansion efforts across Southeast Asia, with an ambitious target to establish 1,000 stores for its namesake brand within the next three years. This accelerated growth plan comes on the heels of impressive performance, as retail sales in the region nearly doubled for the first half of 2025. According to a statement citing remarks made by Will Wang, Vice President of Anta Group, at a recent conference in Singapore, Southeast Asia is now central to the largest Chinese sportswear maker’s overarching global growth strategy.

The company's interim report, released on August 27, indicated that the brand operated 224 stores outside China by the end of June. Anta has experienced robust growth in recent years, capitalizing on the rising popularity of outdoor sports in China following the Covid-19 pandemic. This strategic push into Southeast Asia is a crucial step towards the company's long-term aspiration to emerge as one of the world’s leading sportswear entities by 2030.

Market analysts reinforce the potential of the region. Raymond Ip, Executive Director at Crosby Securities, noted that Southeast Asia is witnessing an increase in regional events alongside a growing interest in fitness and outdoor activities, factors that are expected to strongly support sportswear demand. This favorable market environment has already yielded substantial results, with the Anta brand’s overseas revenue surging more than 150% year-on-year in the first half of 2025, a performance largely bolstered by the robust Southeast Asian market.

Building on this success, the Anta Group now plans to replicate its effective localization model developed within Southeast Asia, using it as a strategic blueprint for further expansion into other international markets. These announcements by Wang follow closely on the heels of Anta Sports publicly denying any involvement in a potential acquisition of Canada Goose Holdings Inc., a Toronto-based apparel retailer, ensuring focus remains on their organic growth and international scaling initiatives.