Aries and Absolut Vodka honor Keith Haring with vibrant new collection

London luxe streetwear brand Aries has once again demonstrated its highly sought-after collaborative appeal, announcing its fifth major partnership in just 12 months. This latest venture sees Aries teaming up with Absolut Vodka, bringing to life a special-edition fashion collection that pays tribute to the enduring artistic legacy of the late Keith Haring. The collaboration is built on a shared philosophy between the brands and Haring: a profound belief that art should be universally accessible to everyone.

The new Absolut Haring x Aries launch is a direct homage to Absolut’s long-standing relationship with Haring, who famously collaborated with the vodka brand in the 1980s. This historic partnership, nearly 40 years ago, saw Haring creating iconic Absolut paintings for an advertising campaign, a connection initially forged through a recommendation from his close friend, Andy Warhol. The current collection celebrates this rich history, reintroducing Haring’s "playful motifs," from dynamic dancing figures to spirited barking dogs, which continue to resonate as powerful symbols of creativity's potential to drive positive change.

The collection itself features six distinct and highly collectible pieces spanning both apparel and accessories. Each item masterfully blends Aries’ signature edgy streetwear aesthetic with Haring’s "signature vibrancy," resulting in designs that are described as a "riotous explosion of colour and energy." Among the diverse range of offerings, enthusiasts will find everything from contemporary jeans and classic Tees to comfortable hoodies and stylish ties, alongside other unique apparel and accessories.

These pieces are designed not only to be fashionable but also to carry the powerful message embedded in Haring's art. His iconic imagery serves as a constant reminder that art transcends boundaries, acting as a unifying force capable of inspiring and fostering positive societal transformation. The fusion of Aries’ modern design sensibilities with Haring’s timeless art ensures the collection resonates with both long-time fans and new audiences alike.

For those eager to acquire a piece of this unique collaboration, the Absolut Haring x Aries collection is available exclusively now. Shoppers can find the entire range at ariesarise.com. Pricing for the collection is set to accommodate a broad audience, with individual pieces ranging from £25 to £280.

Sofia Prantera, Creative Director at Aries, expressed her enthusiasm for the partnership, stating: “This collaboration is a celebration of our core values, which are rooted in a passion for art, graphics and illustration. Keith Haring’s iconic legacy also sits within this space, so I’m thrilled that we were able to bring our visions together with a vibrant partnership that will continue to expand the cultural space and nurture a community of artists, designers and enthusiasts who inspire us everyday.”