Arne Opens First Flagship Store at Liverpool One Combining Fashion and Ice Cream

Digital-first fashion retailer Arne has achieved a significant milestone, transitioning from successful pop-ups to a permanent flagship store within Liverpool One, the popular shopping and entertainment hub. This move marks a major step for the brand, solidifying its physical presence in a key retail destination.

The new store, strategically located on Peter’s Lane, builds upon Arne’s previous engagements at Liverpool One, which included two highly successful pop-up stores and an interactive activation over the past three years. This history underscores a proven track record and strong customer interest within the venue.

Spanning an impressive 6,750 square feet, the flagship store boasts a distinctive minimalist design featuring steel-walled, mirrored, and marbled interiors. This expansive space is dedicated to showcasing Arne's "fan-favourite, high-quality, minimalistic clothing and footwear," encompassing both menswear and womenswear collections, reflecting the brand’s core aesthetic.

Adding a unique touch to the customer experience, the new Arne store also introduces 'Arne Bites,' an innovative in-store ice-cream and bakery concept. This initiative provides an additional incentive for visitors and enhances the overall retail environment, moving beyond traditional clothing retail.

Arne co-founders Ryan and Reece Broadhurst expressed profound satisfaction with the new location, stating, “It means so much to us to have finally secured the perfect location in the only city we ever imagined opening our first physical store.” They emphasized their ambition to deliver an unprecedented retail experience in Liverpool, combining a high-level store fit-out with a commitment to keeping product prices accessible. Their ultimate goal is to offer exceptional value and one of the best shopping experiences, ensuring affordability for their customers.

Liverpool One operator Landsec highlighted the significance of Arne’s decision to open its debut standalone store at the destination. According to Landsec, Arne's return "highlights the unique appeal of Liverpool One as the natural home for pioneering retail concepts, and its support of brands through short and long-term commercial opportunities.” This sentiment reinforces Liverpool One's reputation as a prime location for innovative retailers.

Rob Deacon, Asset Management Director at Landsec, further elaborated on the success, noting that Arne’s first permanent store is a testament to a "longstanding and successful partnership" between the brand and Liverpool One. He also pointed out that Arne is the latest in a series of digital-native brands choosing to establish a physical presence at Liverpool One, driven by the destination’s "second-to-none city centre location, high footfall, and leading reputation."

Deacon additionally shared insights into Liverpool One's broader growth, remarking that 2025 is shaping up to be the most significant year for new openings since the destination's launch in 2008. So far, Liverpool One has welcomed 15 new brands, collectively occupying over 70,000 square feet of prime retail and leisure space. Recent notable additions include TFG London’s expansive 12,000 sq ft multi-brand flagship, its largest in the UK, alongside the highly anticipated Liverpool debuts of global retailers Uniqlo and Sephora.