Autry Transforms Milan Flagship into a Music Week Club
Footwear label Autry is marking the grand opening of its new Milan flagship store with a unique cultural celebration during Milano Music Week. The brand is set to transform its San Babila boutique into an innovative hybrid listening bar and club for an exclusive one-night event, seamlessly blending fashion, music, and community in the heart of Milan.
As an official partner of Milano Music Week, Autry is building anticipation with an impressive mirrored box installation in Piazza San Babila. This striking cube will project a digital countdown for two days, leading up to the main event. On November 18, at 6 p.m., the cube is scheduled to dramatically open, revealing an exciting lineup of international DJs ready to ignite the square.
The night promises an electrifying musical experience, headlined by the Miami-based duo Miguelle & Tons. They will be joined by acclaimed Italian DJ and producer Silvie Loto, ensuring a dynamic mix of sounds. The evening's musical journey will be thoughtfully curated, with Mosa Klub kicking off the celebrations and Mario Agliata providing the closing set, creating a comprehensive auditory experience for attendees.
Piazza San Babila will be reimagined as an inclusive listening bar and an vibrant open-air club, designed to foster connection and celebration. Guests will be treated to stylish silver-wrapped bites and custom-crafted cocktails, all reflecting Autry’s profound and intrinsic connection to music and culture. This immersive environment underscores the brand's commitment to creating memorable experiences that resonate with its audience.
Roberta Benaglia, CEO of Style Capital and executive chairwoman of Autry, articulated the significance of this event, stating, “Milan embodies the spirit of design and creativity that defines Autry’s DNA. As a partner to Milano Music Week, Autry’s one night only celebrates the city’s energy, our new flagship store, as well as a shared rhythm, one that connects people through emotion, culture, and style, true to the brand’s values of creativity and community.” Her words highlight the deep alignment between Autry's brand ethos and Milan's cultural landscape.
The San Babila flagship store itself, which officially opened its doors in October, serves as a physical embodiment of Autry’s brand identity. It thoughtfully reflects the label’s cosmopolitan spirit and its enduring ties to sport and style, offering a space where customers can immerse themselves in the brand's unique aesthetic and heritage.
