Beiersdorf Names New Leader to Drive Growth in Spain and Portugal

Beiersdorf, the renowned German personal care and cosmetics company behind iconic brands like Nivea, Eucerin, and Liposan, has announced a key leadership change for its Iberian operations. Jorge Jiménez has been appointed as the new country manager for Spain and Portugal, taking over the reins from Ana María Morales. Jiménez will report directly to Anna Grassano-Rauch, the group's General Manager for Southern Europe.

Jiménez brings over two decades of experience within Beiersdorf to his new role. His career with the company has been largely focused on the Nivea brand, with a strong track record in marketing and digital development. Prior to this appointment, he served as Vice-President of Marketing for Nivea’s emerging markets, demonstrating expertise across a diverse geographical range including Latin America, North Africa, the Middle East, South-East Asia, India, Russia, and Turkey.

In his capacity as country manager, Jiménez will be tasked with spearheading business growth, accelerating innovation, and reinforcing the market position of Beiersdorf’s brands in both Spain and Portugal. This appointment is strategically aligned with the company’s overarching “Win With Care” strategy, which aims to solidify Beiersdorf’s position as a global leader in skincare.

Beiersdorf boasts a rich history spanning over 140 years, originating in Hamburg, Germany. The company’s extensive portfolio includes well-known brands such as Nivea, Eucerin, La Prairie, Liposan, Hansaplast, Aquaphor, Coppertone, and Chantecaille, alongside its subsidiary, Tesa SE. Recent financial performance indicates positive momentum, with a 3.6% increase in sales to €2.69 billion in the first quarter of 2025, fueled by a 2.5% growth in Nivea sales and an impressive 11.4% surge in its dermo-cosmetics division.

“It is an honour to take on this new challenge, which I approach with a strong sense of responsibility and enthusiasm,” stated Jiménez. “After more than twenty years at Beiersdorf, it is a pleasure to continue growing with the company, now leading Spain and Portugal. My commitment is to drive innovation, nurture talent and deliver sustainable growth that strengthens our position in Spain and Portugal.”