Benetton and Stranger Things launch 80s-inspired collection for final season collaboration.

United Colors of Benetton has announced a collaboration with the fifth and final season of the popular television series *Stranger Things*. The partnership introduces a collaborative casual wear collection specifically for men, women, and children in the Indian market.

The collection was developed in close collaboration with *Stranger Things’* costume designer Amy Parris. Inspired by Benetton’s own historical style archive, the collection reinterprets 1980s Benetton pieces that have already appeared in the new season of the show. Other garments within the range have been created specifically to ensure continuity with the original outfits, blending the brand's heritage with the aesthetic of the series.

Amy Parris revealed the serendipitous origin of the collaboration, explaining, “The connection between Benetton and Stranger Things came about almost by chance, at a vintage market in Los Angeles where I was looking for authentic ’80s pieces for the fourth season and where I repeatedly came across original United Colors of Benetton garments from that period.” Parris noted that a specific Benetton sweatshirt featuring the logo and classic horizontal stripes was chosen for one of the characters. This initial discovery led to the brand's involvement in creating outfits for the protagonists of the fifth season, forming a partnership that bridges the historical legacy of Benetton with the aesthetics of the series.

The 'Stranger Colors of Benetton' collection is supported by a campaign that combines the style of Benetton’s 1980s advertisements with elements from the world of *Stranger Things*. The product selection, which includes short- and long-sleeved T-shirts, sweatshirts, and knitwear, has officially launched in India, available both in Benetton stores and online. A second drop for the collection is planned for February 2026.