Beyond Yoga Expands NorCal Presence with New Corte Madera Store

Beyond Yoga, the renowned Los Angeles-based activewear and lifestyle brand, has significantly expanded its retail footprint with the recent opening of a new store in Corte Madera, California. This strategic move, which took place on Friday, underscores the brand's continued and successful growth, extending its presence beyond its traditional West Coast origins and into new, vital markets.

Located at 1816 Redwood Highway, the 1,988-square-foot location was meticulously designed to embody Beyond Yoga's core values: a wellness-focused and community-driven ethos. Shoppers will discover an immersive experience featuring distinct shop-in-shop concepts that highlight various product categories, alongside spacious fitting rooms engineered for comfort and privacy. Adding to the local charm, rotating seasonal window displays are inspired by quintessential Northern California lifestyle moments, aiming to create a deeply engaging and regionally resonant shopping journey.

Customers visiting the new Corte Madera store will have access to Beyond Yoga’s comprehensive product assortment. This includes their popular lines for women, maternity, and men, as well as a diverse range of loungewear and travel-friendly styles. Notably, the store also features the brand’s newly launched Outdoor Collection, offering innovative apparel designed for various activities and climates, further diversifying their offering to meet evolving consumer needs.

This latest California opening follows a period of robust expansion for Beyond Yoga, including the debut of its first East Coast store in Greenwich, Connecticut, earlier this year. The Corte Madera location now joins an impressive and growing portfolio of stores spanning across key regions such as California, Chicago, Connecticut, and Seattle. Looking ahead, the brand has already announced plans for further expansion, with new stores slated to open in Boston’s vibrant Seaport neighborhood and another in Marin, California, signaling sustained momentum in its retail strategy.

Beyond Yoga first ventured into standalone retail with its flagship store in Santa Monica in September 2022, a move that has clearly paved the way for its current expansion spree. Complementing its direct-to-consumer presence, the brand also maintains a robust wholesale network, boasting more than 1,200 accounts across both the U.S. and international markets. In a statement, Beyond Yoga articulated its excitement, noting, “Building on the success of Beyond Yoga’s roots on the West Coast in LA, and successful openings throughout the East Coast, this new location marks an exciting opportunity to further connect with the NorCal community,” reaffirming its commitment to fostering strong local connections as it grows.