Bonpoint Celebrates 50 Years of French Chic with Runway Show and Gigi Hadid Collaboration

Founded in 1975 on the iconic Left Bank of Paris, Bonpoint has dedicated half a century to elegantly and finely dressing children. Over these fifty years, the brand has become synonymous with a distinct French "art de vivre," celebrated globally for its exquisitely smocked dresses, delicate shirts, and signature orange blossom fragrances. Bonpoint's enduring appeal lies in its unique fusion of classic charm and playful whimsy, captivating families far beyond the fashionable streets of Paris.

To commemorate its momentous 50th anniversary, Bonpoint recently hosted a unique and memorable catwalk show within its historic boutique on Paris's Rue de Tournon. The Spring/Summer 2026 collection, aptly titled "Art et Artisans," pays a beautiful tribute to the artistry of handiwork and the inherent beauty of fine materials. From intricately embroidered dresses to ethereal tulle ensembles and sophisticated jacquard jackets, the collection masterfully celebrates the simple, innocent charm of childhood while powerfully asserting Bonpoint's exceptional savoir-faire and dedication to craftsmanship.

Further marking this significant milestone, Bonpoint has unveiled an exclusive collaboration with Gigi Hadid's New York-based label, Guest in Residence. This special partnership has resulted in a charming cashmere collection, presented in soft pastel hues and adorned with playful, whimsical details. Titled "Cultivate Kindness," this exquisitely soft and poetic line not only celebrates the virtues of kindness but also honors the invaluable exchange between generations. Now available, this collaboration beautifully reinforces the vibrant and creative link between the cities of Paris and New York.