Borsalino Unveils Luminous White Iris Fragrance A Perfect Olfactory Duet
Italian luxury label Borsalino, renowned globally for its exquisite hat-making heritage, has recently unveiled its latest olfactory creation, White Iris. This new fragrance marks the second release within the house’s B&W Collection, following the successful debut of Black Iris, a men’s cologne launched in February 2025. White Iris is designed as a radiant counterpoint to its masculine predecessor, embodying the luminous essence intended to complement Black Iris.
The inspiration for the B&W Collection draws deeply from the golden era of black-and-white cinema, a period that perfectly aligns with Borsalino's illustrious and long-standing relationship with the silver screen. Borsalino hats have adorned characters in numerous iconic films, including classics such as *Bonnie and Clyde*, *The Conformist*, *Chinatown*, *The Godfather*, and notably, the French cult film *Borsalino* itself, starring legendary actors Alain Delon and Jean-Paul Belmondo. According to a statement from Borsalino, the B&W Collection was conceived not merely as a dialogue, but as a "fragrance duet," specifically composed to harmonize and be worn together, perhaps ideal for a romantic first date.
This initial romantic pairing is just the beginning of an unfolding love story. Borsalino plans to expand the collection with new fragrance chapters in 2026 and 2027. These future additions will continue to explore and capture defining moments of Italian romance, translating them into the evocative language of scent, promising an extended narrative through olfactory art.
The development and production of Borsalino’s B&W Collection are handled under a licensing agreement with Perfume Street. This Paris-based fragrance company, founded by Arthur Cukier, specializes in the intricate process of creating and developing unique olfactory universes for prestigious heritage brands, ensuring that Borsalino's rich legacy is authentically translated into its scent profile.
White Iris presents a sophisticated scent pyramid, beginning with refreshing top notes of Bergamot, Lemon Sfuma, and Iris Italy. The heart of the fragrance blossoms with a rich combination of Jasmine Morning, India Absolute, Orange Blossom, and a hint of Amaretto liqueur, adding a unique warmth. These notes gracefully transition into a comforting base composed of Praline, Cedarwood Virginia USA Essence, and Patchouli Prisma Indonesia Essence, creating a memorable and balanced aroma.
The design of the White Iris bottle beautifully echoes that of its masculine counterpart, serving as a direct tribute to Borsalino's iconic hat-making heritage. The cap is artfully sculpted to resemble a refined hat, while the ribbon-inspired label shines in a luminous white, symbolizing the elegance and craftsmanship synonymous with the maison.
For connoisseurs in Italy, White Iris will be exclusively available through two esteemed perfume destinations: Lively and Estasy, a carefully selected duet of retail partners. Beyond Italy’s borders, the fragrance will be accessible at a curated selection of luxury retailers worldwide, as well as conveniently online via the official websites of both Borsalino and Perfume Street, ensuring global reach for this exquisite scent.
The Borsalino White Iris Eau de Parfum Spray fragrance is offered in several convenient sizes to suit various preferences. A 10 ml spray is available at a retail price of €24.95, while a 50 ml bottle is priced at €95. For those who wish to indulge further, a 100 ml option is offered at €120.
