Burberry Blends Heritage and Innovation in New Outerwear Campaign and Collection
Burberry is embarking on a new chapter, firmly rooted in its extensive 165-year heritage, as the London luxury fashion house continues to innovate its outerwear offerings. This evolution is prominently showcased in its latest multi-faceted campaign, which highlights "iconic designs… grounded in innovation, skill and a spirit of adventure." Titled ‘It’s always Burberry Weather: Postcards from London’, the campaign is complemented by immersive pop-ups and heritage-inspired window displays, while also introducing a significant expansion of its outerwear family with new styles.
The campaign centerpiece consists of four captivating short films, starring acclaimed actor Olivia Colman and directed by John Madden. The cast also features an array of international supermodels, including Amelia Gray, Liu Wen, Lucky Blue Smith, Mona Tougaard, and Tyson Beckford. These films trace the adventures of first-time tourists exploring London, who encounter a diverse range of locals—all brought to life by Colman. From a passionate cricket enthusiast to a friendly chip shop counter attendant, Colman’s performances are said to "capture the essence of everyday London life." Burberry Chief Creative Officer Daniel Lee commented, “Each film celebrates just a few of the many characters you’ll encounter in London,” with the shorts culminating in a "fast-paced film that interweaves moments from each vignette, while showcasing Burberry outerwear.”
Inspired by Burberry’s Winter 2025 show, the accompanying pop-ups evoke "the spirit of rail adventures, and the romance of returning to London by train." Their interiors seamlessly "blend the industrial aesthetic of historic train stations with Arts and Crafts detailing," a design choice that reflects Daniel Lee’s vision of “a slightly eccentric, bohemian desire for travel.” These specially themed pop-ups, featuring elements like ticket booths and gifting kiosks designed to resemble station platforms, are set to appear in select global locations, including China, Japan, and the United Arab Emirates.
Further emphasizing its deep historical roots, Burberry has recently installed the original 1930s clock from its flagship Haymarket store at its Horseferry House headquarters in London. Replicas of this significant clock will also be featured within selected pop-up installations, offering another direct link to the brand’s storied past.
The expansion of Burberry's outerwear family brings a renewed focus on proportion, aiming to imbue rainwear with "a fresh identity." Crafted in Yorkshire from water-resistant cotton gabardine, the classic Castleford trench makes a welcome return. It is joined by the new Fitzrovia coat, whose elegant A-line shape "adds volume to the signature silhouette." For men, the relaxed-fit Chestwood draws inspiration from an archive Burberry trench from the 1980s. Blending heritage raincoats with modern down-filled design, the Berryhill car coat is shaped to a bold fit-and-flare, ensuring both style and warmth.
Innovation continues with the Floriston jacket, which "reinterprets the classic quilted jacket with a boxy cut" rendered in shiny nylon and accented with corduroy trims. Beyond these, outdoors-inspired design is sophisticatedly fused with refined fabrics across the collection. Heritage styles, such as the iconic Kensington trench, are now crafted from technical cashmere and brushed for a luxuriously soft finish. Rainwear elements are skillfully reworked in wool to create pieces like the Belmont trench cape, while a belted coat is precisely tailored to a double-breasted silhouette from elegant herringbone wool.
The collection also features modern interpretations, including aviator jackets adorned with luxurious shearling lapels, and a wool blend bomber jacket that "brings an elegant touch to everyday dressing." Down-filled puffer jackets are reimagined with tactile corduroy finishes and the signature Burberry check, available in a rich wine red for women and a sophisticated truffle brown for men.
The updated color palette introduces soft neutral hues of clam and ice, designed to "refresh the Burberry beige," and is grounded by core shades of camel, navy, and black. This expansive palette further extends to earthy tones like clay brown and coal grey, alongside deep, rich colors such as mahogany and twilight blue, offering a sophisticated range for the season.
