Burberry's Daniel Lee to Crown Claridge's Christmas with Festive Bows

This year, the iconic Claridge’s Hotel, nestled in London’s prestigious Mayfair district, has chosen Burberry’s creative director, Daniel Lee, to design its annual Christmas tree. The highly anticipated festive centrepiece is scheduled for unveiling on the morning of November 25, marking the official commencement of the traditional Christmas celebrations across the UK capital.

Daniel Lee expressed his deep connection to the establishment, stating, “Claridge’s has always felt like home from the moment you walk through its doors, a true symbol of elegance and British heritage where I’ve enjoyed many special moments over the years.” He further elaborated on the significance of the commission, adding, “Being invited to design the hotel’s annual Christmas tree is a huge honour. I saw it as an opportunity to celebrate tradition and togetherness, expressing the festive season through bright colours and precious fabrics.”

Burberry has provided details regarding the design of the five-metre-tall tree. It will maintain a traditional shape and be lavishly adorned with approximately 600 bows, crafted from Burberry fabric offcuts. These bows symbolise unity, drawing inspiration from Victorian traditions. Further embellishments will include Christmas bells and distinctive chess-piece ornaments, which echo Burberry’s signature Equestrian Knight design. A majestic golden crown will grace the very top of the evergreen, while its base will be elegantly surrounded by a collection of oversized chess pieces, reinforcing the thematic elements.

The Claridge’s Christmas tree commission is a cherished tradition, with the hotel consistently collaborating with renowned fashion designers. Last year, the honour went to Paul Smith, who presented a striking 19-foot tree. His creation featured 100 bespoke birdhouses, each imbued with a playful Paul Smith twist, including roofs decorated with playing cards, postage stamps, and dice. Smith’s design was a collaborative effort, involving British architect Nik Ramage, who crafted a series of mechanical birdhouses, and design studio Studiomama, responsible for the whimsical ‘Off Cut Creatures’ positioned around the tree’s base.