Canada Goose Partners With Beside Group to Expand Middle East Luxury Footprint

Canada Goose is significantly expanding its global footprint by announcing a strategic partnership with the Beside Group, a prominent fashion distribution entity in the Gulf region. This collaboration is set to accelerate the Canadian luxury brand's presence across the Middle East. From autumn onwards, Beside Group will distribute Canada Goose's comprehensive product range through diverse channels, including retail, wholesale, and e-commerce. Their primary objective will be to bolster brand awareness and deepen customer engagement in key markets such as Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Oman, Bahrain, and Egypt.

Commenting on this pivotal agreement, Carrie Baker, President of Brand and Commercial at Canada Goose, emphasized that the partnership seamlessly merges "global ambition and local expertise." Hisham Bedier, Managing Director of Beside, echoed this sentiment, highlighting the region's enduring "strong appetite for functional luxury." He expressed enthusiasm about introducing Canada Goose's renowned "iconic craftsmanship and design" to these discerning consumers.

This expansion strategy is not unprecedented for Canada Goose. The brand successfully implemented a similar model in Japan in March 2022, establishing a 50/50 joint venture with Sazaby League. This venture replaced their previous exclusive distributor and has since launched a flagship store in Tokyo, a dedicated national e-commerce platform, and various wholesale outlets nationwide. This strategic move proved highly successful, with estimated sales for the Japanese market reaching C$60–65 million in 2023.

The Beside Group, a subsidiary of the Saudi conglomerate TAJ Holding, brings extensive experience and a robust network to this partnership. They currently collaborate with numerous premium international brands, including Diesel, Fred Perry, Geox, Paul Smith, and Scotch & Soda. Their operational reach spans the entire Gulf and Levant regions, managing both directly operated boutiques and multi-brand outlets, demonstrating a proven track record in luxury fashion distribution.

Financially, Canada Goose reported a strong first fiscal quarter for 2026, with sales climbing by 22.4% to C$107.8 million. This growth was primarily fueled by robust global retail performance and the successful development of new product lines, including eyewear, rainwear, and summerwear, despite recording a loss attributed to significant marketing and retail investments. Geographically, the United States market was a standout, contributing 25% of total sales with an impressive growth rate of 45.4%. Greater China also demonstrated resilience, achieving an 18.7% growth amidst a more challenging economic landscape.

Through this new partnership in the Middle East, Canada Goose is strategically advancing its regional expansion goals. The approach mirrors the successful Japanese model, combining invaluable local expertise with multi-channel control. This move is designed to significantly strengthen the brand's presence among premium consumers in these high-potential international markets, solidifying its position in the global luxury goods sector.