Ciara and a team of inspiring women wrap up the holidays in True Religion's new "Wrapped in True" campaign

True Religion has officially launched its highly anticipated 2025 holiday campaign, "Wrapped in True," featuring the Grammy Award-winning artist, entrepreneur, and philanthropist Ciara as its prominent face. This vibrant campaign is designed to celebrate and spotlight women who are actively redefining success across a diverse array of industries, spanning fashion, sports, business, and wider cultural spheres.

The "Wrapped in True" campaign goes beyond a singular star, bringing together a powerful ensemble of women who each embody True Religion’s core ethos of self-expression and unyielding confidence. Alongside Ciara, the campaign proudly features model and real estate agent Nicole Anderson, former professional tennis player Ayan Broomfield, Detroit-born rapper, actress, and entrepreneur Kash Doll, entrepreneur Mahogany Jones, and activewear brand founder Alisah Washington. These five remarkable women were chosen for their authentic narratives and their ability to inspire through their unique journeys.

Kristen D’Arcy, Chief Marketing Officer and Head of Digital Growth at True Religion, expressed immense enthusiasm for the collaboration. "We couldn’t imagine a better partner for this campaign than Ciara, who embodies the essence of True Religion by inspiring others to own their presence, speak through style and lead with confidence," D’Arcy stated. She further emphasized the brand's admiration for the entire cast, adding, "We also celebrate the other powerhouse women leading this campaign—the creators, entrepreneurs and athletes who unapologetically express themselves and use their platforms to embolden others, build community and drive culture forward."

The campaign’s accompanying collection presents a diverse range of styles perfect for the holiday season and beyond. It includes cozy puffer jackets, luxurious velour sets adorned with faux fur trim, soft fuzzy sweaters, and versatile activewear. For those seeking a festive flair, party-ready bustier tops are featured alongside collegiate-inspired pieces, such as classic varsity jackets and graphic polos, all enhanced with True Religion's signature detailing.

True Religion is ensuring maximum visibility for "Wrapped in True" through a comprehensive marketing strategy that spans across various channels. This includes digital platforms, compelling video content, widespread social media engagement, streaming audio, out-of-home (OOH) advertising, and innovative experiential activations. Notably, the campaign will embark on a "Team True" college campus tour across the U.S. and will make its drone show debut at major NCAA college football games this fall, promising a spectacular visual experience.

Ciara herself shared her connection to the campaign's message, remarking, "Partnering with True Religion on Wrapped in True felt like a natural fit because this campaign celebrates multi-hyphenate, successful women who are defining culture." She further highlighted the brand's understanding of modern success: "The brand truly understands the power of not limiting yourself to one role, and that’s what I strive to embody every day." This sentiment perfectly encapsulates the campaign's celebration of multifaceted achievement and authentic identity.