CIFF and Delogue Forge Tech-Forward Future for Fashion

The Copenhagen International Fashion Fair (CIFF), a leading twice-yearly fashion trade fair in Northern Europe, has officially announced a strategic partnership with Danish technology firm Delogue. This collaboration marks the launch of "TechCreate a CIFF Collaboration," an innovative initiative designed to bridge the gap between the fashion industry and cutting-edge technology. The initiative is set to make its highly anticipated physical debut at CIFF 66, scheduled to take place in Copenhagen from January 27 to 29.

The "TechCreate a CIFF Collaboration" is structured around three core pillars, beginning with an insightful webinar. Organized jointly by CIFF and Delogue, this digital event is slated for November 26. During the webinar, industry stakeholders will engage in critical discussions concerning how technology can be harnessed to elevate creativity, streamline production processes, and significantly enhance transparency within the fashion supply chain. Additionally, this session will serve as the platform to unveil further specifics regarding the dedicated physical space for "TechCreate a CIFF Collaboration" at the upcoming CIFF 66.

The second pillar of this forward-thinking initiative is the aforementioned physical exhibition space at CIFF 66. This area promises to be an immersive experience, offering visitors the opportunity to attend live demonstrations, participate in engaging talks, and explore innovative collaborations that are shaping the future of design, production, distribution, and sustainability within the fashion sector. CIFF's ambition for this space is to underscore the vital relevance of digital tools, comprehensive sustainability data, and optimized workflow as indispensable elements in both the creative and commercial dimensions of the industry.

Completing the initiative's framework, "TechCreate a CIFF Collaboration" will extend into an ongoing digital content series hosted on CIFF Media, the fair's dedicated digital storytelling platform. This continuous stream of content will feature exclusive interviews with industry leaders, in-depth trend analyses, and thought-provoking conversations with leading innovators who are actively driving the convergence of fashion and technology, ensuring sustained engagement and knowledge sharing beyond the physical event.

By intricately weaving technology storytelling into both CIFF's physical events and its digital presence, the initiative aims to inspire both established global brands and emerging labels to embrace evolution through the strategic application of data, innovative design, and collaborative practices. The overarching ambition shared by CIFF and Delogue is to firmly establish technology as "an essential component of creativity and sustainability" within the fashion ecosystem. Sofie Dolva, Director of CIFF, emphasized this vision, stating, "With TechCreate a CIFF Collaboration, we are going beyond simply presenting collections: we are putting innovation centre stage. Our partnership with Delogue represents the next logical step in how CIFF can contribute to the growth of the fashion industry, providing a platform where creativity and technology meet, and where visibility is transformed into knowledge and action."

This groundbreaking initiative is being developed in close partnership with Delogue, a prominent technology company renowned for its Product Lifecycle Management (PLM) platform tailored for international fashion and lifestyle brands. Jonas Midtgaard, CEO of Delogue, affirmed their ethos, stating, "Delogue has always believed that technology should empower creatives, not restrict them." Furthermore, the "TechCreate a CIFF Collaboration" is enriched through co-creation with several other vital technology partners, including tex.tracer, a leading transparency platform; TRIMIT, an advanced enterprise resource planning (ERP) solution; E-SCM, a powerful tool for digitizing procurement processes; and Fashion Cloud, an innovative data exchange platform. This collective expertise underscores the initiative's comprehensive approach to digital transformation in fashion.