Club L London Expands to Middle East with Ounass Launch

Club L London, the prominent womenswear and lifestyle brand, has officially marked a significant milestone in its global expansion strategy with its recent launch on Ounass, the Middle Eastern luxury e-commerce platform. This move signals the brand's formal entry into the region's premium retail landscape, offering customers across the UAE, Saudi Arabia, Kuwait, and Qatar a seamlessly localized shopping experience for the London-based fashion house.

The brand is debuting on Ounass with a carefully curated selection from its acclaimed Eminence collection. This initial offering provides access to exclusive styles that perfectly encapsulate Club L London's signature occasionwear, characterized by elevated, modest-inspired silhouettes that resonate well with the regional aesthetic and preferences.

Looking ahead, Club L London has revealed plans for future seasonal edits that will be specifically tailored for the Middle Eastern market. Beyond product development, the brand is committed to sustained investment in the region through strategic influencer collaborations, immersive regional pop-up experiences, and precisely tailored marketing campaigns, further cementing its presence and connection with the local clientele.

Katie Randev, founder and CEO of Club L London, emphasized the strategic importance of this launch, stating, "This is a significant moment for us. Ounass is the leading destination for luxury fashion in the Middle East, and being part of its curated platform reflects the strength of our customer base and the undeniable appetite for elevated occasionwear across the region."

This expansion follows what has been described as a "landmark year" for Club L London, marked by exceptional revenue growth and robust international expansion. The brand notably achieved over 300% year-on-year growth within the Middle East region during this period. With a total of 10 international websites now operational, including dedicated platforms for the UAE and Germany, Randev confidently asserted that the business is scaling at a rapid pace.