Debenhams' Iconic Designers Return with Kim Cattrall and Ashish Collection

Debenhams is making a significant splash with the highly anticipated revival of its iconic 'Designers at Debenhams' programme. Ensuring it's an unmissable event, the online department store has recently unveiled an exciting collaboration with designer Ashish and previewed a new campaign fronted by the incomparable screen icon, Kim Cattrall. This strategic move signals a bold new chapter for the brand, aiming to recapture its legacy of bringing high fashion to a broader audience.

Originally launched in 1993, 'Designers at Debenhams' pioneered the concept of designer collaborations, becoming the first programme of its kind to successfully integrate top-tier designer names into everyday wardrobes. For its grand comeback, Debenhams has chosen Kim Cattrall to lead the charge, describing her as an "incomparable screen icon, sartorial powerhouse, and a woman whose personal style has made unapologetic glamour her signature." Her presence is intended to set a vibrant and confident tone for this exciting new era.

The relaunch of the celebrated 'Designers at…' series kicks off with Ashish, continuing Debenhams' long-standing tradition of collaborating with some of the most prominent UK-based or UK-linked designer labels. This highly anticipated collection is set to launch on October 9, with accessible prices starting from £59, making high-fashion design attainable for many consumers once again.

For Autumn/Winter 2025, Ashish's collection will showcase his signature maximalism, transforming a captivating line-up of garments. Expect technicolour oversized coats crafted from saturated rainbow faux furs, high-octane sequin slip dresses that masterfully blend 90s minimalism with dramatic high-shine elements, and psychedelic printed jersey dresses that expertly blur the lines between retro nostalgia and contemporary street style, promising a vibrant and dynamic aesthetic.

Reflecting on her involvement in this significant revival, Kim Cattrall expressed her enthusiasm: “I’ve always been drawn to clothes that have presence. Wardrobe items that make you feel like the most confident version of yourself. This collection is unapologetic, it’s joyful, and it’s made for women who want to be seen.” Her words perfectly encapsulate the spirit of the collection, which champions confidence, self-expression, and a celebratory approach to personal style.