Desigual expands global footprint with strategic entry into India via Myntra.

The Barcelona-based fashion and accessories brand Desigual is advancing its international strategy by entering a new market. Desigual has officially made its debut in India, partnering with Myntra, the country’s leading fashion and beauty e-commerce platform. This move is a core component of Desigual’s comprehensive 2025–2028 expansion plan.

On the Myntra platform, which serves more than 60 million active users, Desigual will initially showcase its creative aesthetic through a carefully curated selection of accessories from its spring/summer 2025 and autumn/winter 2025 collections. Looking ahead, a second phase is planned for 2026 that will broaden the brand’s offerings in the Indian market with the addition of apparel. Through this collaboration, Desigual aims to connect with a young, digitally focused audience in a market that is experiencing robust growth within global e-commerce. The move will also help strengthen its relationships with new customers and reinforce its overall international consolidation strategy.

Its entry into the Indian market builds upon other recent global growth initiatives by the company. These include the opening of a boutique in the Xintiandi shopping district in Shanghai and the reopening of its flagship store in the Jockey Plaza shopping centre in Lima. Both locations were designed under the brand's new store concept, reflecting a consistent global identity.

Founded in 1984 by Thomas Meyer, Desigual operates from its headquarters in Barcelona. The company currently manages more than 280 company-owned stores and maintains a presence across 107 markets through ten distinct sales channels. In financial terms, Desigual reported revenue of €332 million in 2024, a performance significantly bolstered by its ongoing international expansion and the growth of its digital business.