Dior’s Addict Line Gets a Star-Studded Glow with Taylor-Joy, Jisoo, and Smith

Dior has announced a striking new partnership, selecting Anya Taylor-Joy, Jisoo, and Willow Smith as the faces of its popular Addict fragrance line. This diverse trio represents a fresh wave of talent poised to embody the spirit of the iconic brand.

Anya Taylor-Joy, who gained international recognition for her captivating performance in *The Queen’s Gambit*, has quickly established herself as both a prominent actress and a fashion icon. Her presence on screen and on the red carpet consistently draws attention, making her a natural fit for Dior’s sophisticated image.

Alongside Taylor-Joy, Jisoo, a global phenomenon and member of the immensely successful K-pop group Blackpink, joins the Dior family. Since debuting with Blackpink in 2016, Jisoo has captivated audiences worldwide and contributed to the group’s status as one of the best-selling girl groups ever.

Completing the trio is Willow Smith, a singer and artist known for her soulful voice and creative expression. Smith’s early emergence as a talented performer and her unique artistic vision align with Dior’s commitment to celebrating individuality.

According to Dior, these three stars were chosen because they “embody a new generation of Dior stars with their contrasting styles of beauty and their bold, unique characters.” They will each represent one of the three new Addict fragrances – Peachy Glow, Rosy Glow, and Purple Glow – all crafted by perfumer Francis Kurkdjian.

Dior describes the collaboration as a celebration of “the radiant facets of carefree youth on a quest for deliciously spontaneous olfactory pleasure.” The campaign will feature vibrant imagery showcasing the perfumes alongside the iconic Dior Addict Lip Glow Oil, created by Peter Philips, highlighting a complete and energetic vision for the Addict line.

The fashion house views this appointment as a pivotal moment, marking “the perfect occasion for them to bring to life an incredible Dior Addict revolution” through glowing and dynamic visuals that emphasize the interplay between fragrance and beauty.