Dossier and MGK Launch "Lost Americana" Genderless Fragrance Inspired by Music

Dossier, the renowned perfume house, has marked a significant milestone with the unveiling of its first-ever celebrity fragrance, a unique collaboration with the award-winning artist and actor, MGK. This groundbreaking scent, aptly named "Lost Americana," draws its inspiration and title from MGK's latest album and is a fresh addition to Dossier’s esteemed Originals line. Designed to be genderless, "Lost Americana" embodies a shared vision of individuality and creative expression, setting a new precedent for modern fragrance.

The olfactory journey of "Lost Americana" is an intricate blend, carefully crafted to evoke a sense of nostalgic depth. It opens with an intriguing combination of incense, almond, and pink pepper, offering an initial burst that is both warm and subtly spicy. This captivating introduction then leads to a heart filled with the rich, aromatic notes of nutmeg, myrrh, and cinnamon, creating a comforting and enveloping core. The fragrance ultimately settles into a long-lasting base, where vetiver, patchouli, suede, vanilla, and dark chocolate converge to leave a sophisticated and memorable trail.

Sergio Tache, founder and CEO of Dossier, shared insights into the genesis of this partnership, stating, "At Dossier, we've always believed fragrance should be about individuality, creativity, and accessibility. When we were exploring the opportunity to partner with MGK, an artist who embodies bold self-expression, it felt like the perfect evolution of that vision.” Tache further elaborated on the collaborative effort, describing "Lost Americana" as the product of months of dedicated work, resulting in a truly unisex scent that perfectly captures the essence of both Dossier’s philosophy and MGK's distinctive artistry. He also highlighted that this collaboration with MGK signifies the first of many exciting celebrity partnerships, affirming Dossier’s commitment to redefining contemporary fragrance.

Accompanying the launch is a compelling campaign featuring MGK himself, which beautifully captures his reverence for American nostalgia and a distinct '90s-inspired evocativeness. The visuals are set against the stark yet beautiful backdrop of the California desert, perfectly complementing the fragrance's thematic depth. "Lost Americana" is now available for purchase at an accessible price of $49, exclusively online through Dossier's official website and at the brand’s flagship store located in NoLita, New York, inviting enthusiasts to experience this unique sensory journey.