Draper James opens new Texas store bringing Southern charm to The Woodlands

Draper James, the beloved classic American lifestyle brand founded by Reese Witherspoon, is significantly expanding its retail presence with the highly anticipated opening of its newest store in The Woodlands, Texas. This move marks a key expansion into the vibrant Houston market, bringing the brand's distinctive Southern charm and joyful Americana spirit closer to its Texas-based clientele.

Located at 9595 Six Pines Drive, the new Woodlands boutique is set to become a destination for shoppers seeking Draper James' signature offerings. The store will feature a comprehensive collection of ready-to-wear apparel, stylish accessories, and an array of unique lifestyle gifts, all imbued with the brand's hallmark aesthetic. Additionally, customers will discover a thoughtfully curated selection of home goods and other lifestyle products, including special items from Reese’s Book Club, enhancing the shopping experience.

Jeannie Yoo, CEO of Draper James, expressed enthusiasm for the new venture, stating, "We’re thrilled to open our new Draper James store in The Woodlands, just in time for the holidays. Houston has always welcomed us with such Southern hospitality, and we’re excited to make our home in this beautiful center. We look forward to serving this vibrant community with our signature style and charm." Her comments underscore the brand's commitment to connecting with local communities and extending its warm, inviting atmosphere.

The Woodlands location represents a significant milestone as the brand's third dedicated retail store. It joins the flagship store situated on 12 South in Nashville, Tennessee, and the established shop inside Nashville International Airport, solidifying Draper James' growing physical footprint and accessibility for customers nationwide.

This expansion follows Draper James’ successful "Decade Tour," a year-long, 10-city celebration commemorating its 10th anniversary. This tour was designed to honor and deepen connections with the communities of women who have loyally supported the brand since its inception. In keeping with this spirit of community and empowerment, the new Woodlands store is envisioned as more than just a retail space; it is expected to evolve into a central hub for women-focused programming, engagement initiatives, and broader community-building efforts across Texas, further cementing Draper James' dedication to its customer base.