Farah Celebrates 100 Years of Style with "The Archive" Capsule Collection

Celebrating a remarkable century of influencing style, iconic clothing brand Farah is commemorating its 100th anniversary with the launch of ‘The Archive’ – an exclusive 16-piece unisex capsule collection. This curated range represents a profound step into the brand’s rich history, meticulously reinterpreting designs drawn from its extensive 100-year legacy and bringing them to life for a contemporary audience.

Each garment within this special collection has been thoughtfully "reworked for today," encapsulating Farah’s dynamic evolution from its initial American workwear roots to its prominent role as a uniform for British counterculture. The designs tell a story of transition, moving from the football terraces of the UK to the vibrant West London dance floors, showcasing the brand's enduring connection to youth movements and distinctive subcultures across generations.

Notably, while Farah's archive has previously been glimpsed through high-profile collaborations with brands like YMC and esteemed designers such as Bianca Saunders and Martine Rose, ‘The Archive’ collection marks a significant departure. For the first time, Farah's historical styles "come to life in Farah’s own style," offering an authentic and comprehensive celebration of British style and subculture spanning many decades, presented directly from the brand itself.

The collection embarks on a stylistic journey across the decades, meticulously recreating pivotal pieces that resonate with Farah’s storied past. It travels back in time to the Texas workshops of the 1940s, drawing inspiration from classic menswear Americana to offer a wardrobe that masterfully blends timeless appeal with distinctly modern sensibilities, ensuring relevance for today's fashion landscape.

Among the standout pieces, the Pendale Hopsack Jacket revives a distinctive 1970s Western silhouette, complete with authentic pearl snaps and a wide collar, reminiscent of garments once synonymous with the bars of Austin, Texas. The Carranza V-Neck Jumper, crafted in Italy from a luxurious wool blend with an intricate all-over jacquard, offers a sophisticated nod to the 1980s, viewed through the lens of influential British football culture. Meanwhile, the Montwood Corduroy Western Shirt brings back a beloved 1970s classic, featuring characteristic curved yoke detailing and pearl snaps that echo Farah’s deeply ingrained American heritage.

The comprehensive collection ensures that every significant decade of Farah’s history is represented. From robust double-knee denim, originally designed for hardworking individuals in the 1950s, to the iconic Hopsack Slacks of the 1970s – famously "pressed sharp by West Indian communities in London" – the range highlights key moments and styles that have shaped the brand’s identity and cultural impact.

‘The Archive’ collection is available globally starting October 8th, accessible through the official farah.co.uk website and at a selection of prestigious retailers worldwide, offering enthusiasts and new fans alike the opportunity to own a piece of this enduring legacy.