Finisterre Makes Northern Debut with Prestigious Victoria Leeds Store Opening

Sustainable outdoor brand Finisterre has concluded a notably busy autumn period with the significant announcement of a permanent store opening in the prestigious Victoria Leeds shopping centre. This expansion comes alongside other key initiatives, including a seasonal pop-up space at the renowned London department store Selfridges and a high-profile collaboration with rugged footwear brand Veja, underscoring the Cornish cold-water surf company's dynamic growth trajectory.

The new permanent retail space is situated in the Victoria Quarter of Victoria Leeds, where Finisterre has secured a substantial 2,464 sq ft unit. This marks a pivotal moment for the brand, representing its debut in the North of England. The store is set to showcase Finisterre's comprehensive lifestyle collection, complementing its acclaimed innovative surfwear and outerwear ranges, and offering a full brand experience to a new regional audience.

Finisterre views the new Leeds location as a strategic and natural progression for the brand. It aims to significantly strengthen its Northern community ties and extend its passion for the sea to a broader demographic who resonate with the values of the outdoors, adventure, and sustainability. Will Sheane, CEO at Finisterre, affirmed this sentiment, stating, “Victoria Leeds is the perfect home for us. It’s right in the heart of a vibrant city with a strong sense of community and a growing appetite for sustainable, high-quality outdoor apparel.”

The addition of Finisterre has also been warmly welcomed by Victoria Leeds. Rachel Bradburn, Head of Leasing at operator Redical, praised the move, saying, “Finisterre is a British brand with a loyal following and a powerful purpose, and an exceptional addition to our line-up.” She further noted that Finisterre’s Northern debut significantly builds on Victoria Leeds’ increasing appeal to distinctive, values-led retailers. This follows other recent high-profile signings such as Omnes and Dinny Hall, collectively reinforcing Victoria Leeds’ reputation as a premier destination for "northern firsts" and a leading platform for premium, design-driven brands.