Forum Montijo Gets a Festive Boost with New Brands and Services

Forum Montijo, a shopping centre in Greater Lisbon, Portugal, is bolstering its retail offerings in time for the festive season with the confirmed arrival of three international brands: Scalpers, Jack & Jones, and Swarovski. These additions signify a strategic effort to revitalize the centre following its acquisition by Lighthouse Properties in September 2024 for €178 million.

Spanish fashion brand Scalpers, recognized for its premium and distinctive style, and Danish denim-focused retailer Jack & Jones, offering both men’s and women’s fashion, will both open their doors in December. They join Austrian jewellery brand Swarovski, which is already slated to open within the centre. Scalpers and Jack & Jones will be located on the first floor, while Swarovski will occupy a space on the ground floor.

Beyond the new stores, Forum Montijo is introducing two exclusive customer services designed to simplify last-minute Christmas shopping. Lighthouse Properties emphasizes that these services are part of a broader strategy to enhance the overall shopping experience and cater to the needs of holiday shoppers.

According to a statement released by Lighthouse Properties, Scalpers will provide shoppers with contemporary and versatile collections for both men and women, ideal for those seeking gifts with a unique personality. Jack & Jones, on the other hand, will focus on relaxed menswear, with denim as a key component, appealing to customers who prioritize comfort, current trends, and authenticity.

The arrival of these brands and the implementation of new services are integral to the ongoing renovation and revitalization of the shopping centre, formerly known as Alegro Montijo. Forum Montijo aims to provide a stress-free and enjoyable Christmas shopping experience, allowing customers to focus on spending time with loved ones.

These openings represent a key phase in the centre’s transformation, with further brand arrivals and improvements planned for the end of 2025. The overall strategy focuses on creating inclusive experiences and strengthening the fashion and lifestyle offerings available to shoppers in the Greater Lisbon area.