Freemans and Sophie Ellis-Bextor celebrate one year of style with a dazzling new collection

Digital department store Freemans is delighted to mark a significant milestone: the first anniversary of its successful fashion collaboration with acclaimed singer, broadcaster, and style icon, Sophie Ellis-Bextor. To commemorate this occasion, the brand has unveiled an exclusive new capsule edit designed to cater to the diverse stylistic needs of its valued customers, reaffirming its commitment to delivering contemporary and appealing fashion.

At the heart of this celebration is a brand-new multi-purpose, 21-piece capsule edit, meticulously crafted to offer versatility and sophistication. Ann Steer, CEO of Freemans, describes the collection as "playful, glamorous and practical — exactly what our customers are looking for, whether they’re on the school run, heading to work, or dancing the night away." This latest Freemans x Sophie Ellis-Bextor edit seamlessly blends effortless daywear with playful evening looks, specifically leaning into Freemans’ core focus on women over 40, with a strong emphasis on wearable everyday glamour that resonates deeply with its demographic.

The collection offers exceptional value with prices ranging from an accessible £49 to £139. Among the standout hero pieces are the stylish Denim Wide Leg Jumpsuit (£89), the chic Mini Checked Skirt (£55) accompanied by its Matching Cropped Jacket (£79), and the luxurious Leopard Faux Fur Coat (£139). Other must-have items include the charming Red Bow Detail Jumper (£49), sophisticated Dogtooth Trousers (£55), an elegant Satin Black Dress (£99), the vibrant Floral Sequin Mini Dress (£129), and the captivating Sequin Navy Blue Midi Dress (£125), all designed to elevate any wardrobe.

The enduring partnership with Sophie Ellis-Bextor continues to be a resounding success, demonstrating a strong resonance with Freemans’ core customer base. This new launch marks the fourth association within a single year, further solidified by Ellis-Bextor's prominent roles in both the brand's winter and summer advertising campaigns. This consistent collaboration underscores the powerful synergy between Freemans’ vision and Sophie Ellis-Bextor's inimitable style, promising continued innovation and appeal for their devoted clientele.