Gap's Studio Fall Winter 2025 Collection Drops With Timeless Style and a Star-Studded Campaign

Gap is poised to make a significant statement with the launch of its GapStudio Fall/Winter 2025 collection this Thursday. The collection is accompanied by a compelling multigenerational campaign starring acclaimed actress Gwyneth Paltrow and her daughter, Apple Martin, underscoring themes of heritage and evolving style.

The campaign, a collaborative effort featuring photography by Mario Sorrenti and creative direction by Zac Posen, extends beyond still imagery to include a short film helmed by Look & Julian Klincewicz. This visual narrative delves into concepts of connection and shared style, particularly highlighting Martin's exploration of her mother's '90s wardrobe as she endeavors to forge her own distinct aesthetic. Interwoven throughout the campaign are intimate mother-daughter exchanges, offering insights and advice on individuality, self-acceptance, and empowerment.

Mark Breitbard, President & CEO of Gap brand, emphasized the brand's enduring legacy. "Gap has always been known for campaigns that bridge generations and shape culture," he stated. "From our iconic ’90s ads to today, we’ve celebrated original talent—both accomplished and emerging—to inspire self-expression. Partnering with Gwyneth and Apple continues that legacy, offering a fresh perspective on timeless design. Gap’s identity has always been rooted in culture, storytelling, and connecting people across generations.”

The 38-piece capsule collection itself is a testament to sophisticated design, featuring a harmonious blend of anatomical seaming, sculptural denim, and fluid satin. Its inspiration draws from timeless icons such as Grace Jones, Carolyn Bessette-Kennedy, and Sofia Coppola. Key pieces include the Seamed Icon Denim Jacket ($148), the elegant Satin Slip Maxi Dress ($128), the versatile Poplin Belted Maxi Shirtdress ($178), and the edgy Vegan Patent Leather Crop Jacket ($228).

Zac Posen elaborated on his creative vision for the collection, stating, “The collection itself was inspired by the feeling of ’90s New York – the music, the energy, the mix of elegance and edge — a moment when modernism and nostalgia collided to create a new style language. That spirit comes through in the pieces: tailoring with presence, sculptural denim, and satin that brings movement and ease. It’s a capsule designed to carry forward, season after season.”

For Gwyneth Paltrow, the collaboration holds a deep personal resonance. "Gap has always been part of my family’s life," she shared. "It’s classic and effortless, and Zac has brought a fresh perspective that makes the brand more wearable than ever." Apple Martin echoed this sentiment, adding, “When I think of Gap, I think of growing up with it. When I was little, I was always dressed in Gap Kids, and I’ve loved clothes since I was that age.”

The GapStudio Fall/Winter 2025 collection will be available for purchase in select Gap international and U.S. stores, as well as online, beginning Thursday.