Golden Goose America Names Mauro Maggioni New CEO Amidst Growth and Investment Buzz

Golden Goose America Names Mauro Maggioni New CEO Amidst Growth and Investment Buzz

Golden Goose America, the luxury sneaker brand, is undergoing a significant leadership transition with the appointment of Mauro Maggioni as its new CEO for the US subsidiary. The company has confirmed to FashionNetwork.com that Maggioni is set to take the helm, succeeding Silvia Merati. Merati, who has played a pivotal role at Golden Goose, has announced her departure to assume the leadership position at Frame Denim in Los Angeles, marking a notable move within the fashion industry.

Mauro Maggioni brings a wealth of experience to his new role, having joined Golden Goose in 2019 as the CEO for the Asia-Pacific region. Prior to his tenure at the footwear company, Maggioni spent seven years with the esteemed Zegna Group, where he held several key positions. These roles included director of omnichannel and retail operations, as well as chief financial officer for Greater China. His extensive background also includes seven years at Giorgio Armani, where he gained valuable expertise in various financial capacities, demonstrating a robust understanding of both luxury retail operations and financial management across global markets.

This strategic appointment comes at a particularly dynamic period for Golden Goose, which has demonstrated impressive financial growth. The brand concluded the first half of 2025 with a robust revenue increase of 13%, reaching €342 million. Furthermore, its EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) grew by 3%, totaling €113 million, which represents a healthy 33% of its total revenue. These figures underscore the brand's strong market position and continued financial success.

Golden Goose, which has been under the control of the British fund Permira since 2020, made a strategic decision last year to postpone its anticipated stock market listing. More recently, in early 2025, the company welcomed a significant new investor, Blue Pool Capital. This Hong Kong-based firm, associated with Alibaba co-founder Joe Tsai, acquired a 12% stake in Golden Goose's share capital, injecting new capital and strategic partnership into the company.

In recent months, the Veneto-based brand, led by CEO Silvio Campara, has also been the subject of considerable speculation regarding potential acquisition. Several rumors have circulated, suggesting that various Chinese funds were targeting the company with intentions to acquire it from Permira. Among the interested parties, HongShan Capital, a prominent spin-off of Sequoia Capital, was frequently mentioned as a frontrunner for the acquisition, with sources indicating it had put forth a "very interesting but non-binding" proposal. These discussions highlight the significant investor interest and the brand's perceived value in the global luxury market.

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