Golden Goose Soars With Strong First Half Results Amidst Fashion Slowdown

While many fashion brands faced a challenging first half of 2025, Italian luxury sneaker brand Golden Goose demonstrated remarkable resilience, reporting a robust start to the year. The company posted strong financial results, with sales reaching €342.1 million in the first six months, marking a 13% increase at constant exchange rates. Its adjusted gross operating income (Ebitda) also saw a rise, hitting €113 million, up 3%, which represents a solid 33% of total sales.

The brand's growth momentum accelerated notably in the second quarter, with sales climbing by 14% year-on-year, an improvement from the 12% growth recorded in the first quarter. Following the postponement of its Initial Public Offering (IPO) last year, Golden Goose, which has been under the control of British investment firm Permira since 2020, welcomed a new strategic partner at the beginning of 2025. Blue Pool Capital, the Hong Kong-based firm led by Alibaba co-founder Joe Tsai, acquired a significant 12% stake in the company, further strengthening its capital structure.

Golden Goose experienced impressive sales growth across all its regions and channels during the first half of the year, with its direct-to-consumer (DTC) retail channel emerging as a key driver. DTC sales accounted for a substantial 77% of total revenues, an increase from 73% in the first half of 2024, and recorded an overall surge of 19%. Regionally, direct sales saw exceptional growth, skyrocketing by 26% in EMEA, climbing 15% in the Americas, and expanding by 14% in the Asia-Pacific market, according to the company's official statement.

The brand continued its strategic retail expansion during this period, enhancing its global presence. Golden Goose, which currently boasts 225 boutiques worldwide alongside a dynamic e-commerce platform, successfully opened ten new stores in the first six months of the year. These new locations included key markets such as Singapore, Manila, Ibiza, and Venice, in addition to a specialized children’s line boutique in Dubai. Demonstrating a commitment to innovation in retail, the company also launched unique concept stores, such as the "Golden Pescheria"—a distinctive pop-up experience inspired by traditional fishing villages—which appeared in several popular seaside destinations.

When looking at overall regional performance, Golden Goose reported an 18% sales growth in Europe for the first half, an 8% increase in the United States, and a 9% rise in the Asia-Pacific region, compared to the same period in 2024. Silvio Campara, Chief Executive Officer of Golden Goose Group, commented on these achievements, stating, "Against a complex macroeconomic backdrop, our performance in the first half of 2025 remains resilient, reflecting the continuing global infatuation with the Golden Goose brand among its communities." He further concluded, "These results confirm the strength of the brand, the excellent DTC strategy focused on innovation and constantly expanding co-creation."