Hanna Andersson Names Digital Leader to Boost Online Growth

Hanna Andersson, the well-known premium children's apparel brand, has announced the appointment of Kacey Sharrett as its new Chief Digital Officer. The announcement, made on Tuesday, signals a strategic move by the company to bolster its digital presence and enhance customer experience.

In this newly created role, Sharrett will be responsible for overseeing Hanna Andersson’s entire digital ecosystem. Her primary focus will be on developing and implementing strategies to improve customer acquisition, increase engagement, and foster brand loyalty as the company continues to invest in and expand its digital capabilities.

Sharrett brings a wealth of experience to Hanna Andersson, with nearly two decades of leadership in digital, direct-to-consumer, e-commerce, performance marketing, and omnichannel strategy. Most recently, she served as Head of Direct to Consumer at GoPro, where she spearheaded global e-commerce and performance marketing efforts.

Prior to her role at GoPro, Sharrett held the position of Vice President of E-commerce and Digital Operations at Barnes & Noble. Before that, she spent 15 years in various leadership positions at Toys "R" Us and Babies "R" Us, honing her expertise in both operational and digital realms.

Aimée Lapic, Chief Executive Officer of Hanna Andersson, expressed her enthusiasm about Sharrett’s appointment, stating that she possesses a “powerful combination of strategic vision, digital depth, and operational leadership.” Lapic highlighted Sharrett’s proven track record in modernizing digital infrastructure, building successful teams, and driving large-scale performance marketing initiatives as crucial assets for Hanna Andersson’s continued growth.

Hanna Andersson, founded in 1983, has established a strong reputation for its high-quality, Swedish-inspired children's clothing, particularly its popular pyjama sets. The brand was acquired by private equity firm L Catterton in 2016, marking a new chapter in its development and expansion.