Harrods Embraces Pre-Owned Luxury by Becoming a Certified Rolex Retailer

Harrods, traditionally a bastion for brand new luxury products, is making a significant departure from its established retail model by embracing the pre-owned market. This strategic shift sees the iconic department store hosting a dedicated space for certified pre-owned luxury items, marking a notable evolution in its offerings and reflecting a growing trend within the high-end retail sector.

At the forefront of this new initiative, Harrods has officially become a Rolex Certified Pre-Owned Official Retailer. This esteemed partnership provides clients with an exclusive opportunity to acquire pre-owned Rolex watches that are meticulously certified as authentic by Rolex itself. Furthermore, each timepiece is accompanied by a new two-year international guarantee, offering purchasers unparalleled assurance and confidence in their investment.

The new Rolex Certified Pre-Owned space is centrally located within Harrods' renowned Fine Watches Department. This carefully curated environment is designed to showcase an "exceptional curation of timepieces," ranging from enduring classics that resonate with timeless elegance to highly unique references that are rarely available on the market, promising a distinctive selection for collectors and enthusiasts alike.

Every watch offered through this program adheres to stringent criteria. Each timepiece must be at least two years old and undergoes a comprehensive authentication, servicing, and preparation process, all conducted according to Rolex’s own exacting quality standards. Upon meeting these rigorous benchmarks, the watches are bestowed with a Rolex Certified Pre-Owned seal and a guarantee card, both exclusive to the program and serving as definitive proof of their verified authenticity and quality. For added convenience, these certified pre-owned watches are also made available online via Harrods.com.

The market for pre-owned watches has surged in recent years, with Rolex consistently ranking among the most in-demand brands. However, the high value of pre-owned Rolex timepieces inherently carries the risk of counterfeits. This makes Rolex's strategic decision to partner with major, trusted retailers like Harrods through its Certified Pre-Owned programme critically important, as it mitigates this risk and builds consumer trust. While the Rolex Certified Pre-Owned programme was only launched three years ago, its rapid expansion since then clearly underscores the increasing importance and robust growth of the pre-owned segment within the global luxury watches market.