Harvey Nichols' Knightsbridge Flagship Unveils "125" Redefining Luxury Beyond Fashion
Harvey Nichols is undergoing a significant transformation at its iconic Knightsbridge, London, flagship store. Following the recent unveiling of its new ground-floor jewellery area, the luxury retailer has now launched "125," a dedicated space designed to elevate its focus on wider design and lifestyle offerings, moving beyond its traditional strong emphasis on fashion.
Positioned on the flagship’s ground floor, "125" is envisioned as a premier retail destination that meticulously curates a selection of world-renowned designers alongside emerging talent across home and lifestyle categories. The space aims to be a vibrant celebration of design, collaborative spirit, and exceptional craftsmanship, offering customers a fresh perspective on contemporary living.
Anchoring this innovative new space is a captivating, immersive installation by artist Gary Card, titled ‘Harvey, Nick, Joe and Tom.’ Creative director Kate Phelan emphasized the brand's intent, stating, “We wanted to add a bold, sculptural element to 125 that would surprise and captivate customers, as well as signifying a new era for the brand. Gary’s totem brings this vision to life, welcoming customers as they enter the space, whilst also setting the perfect tone through his spirited use of scale, colour and form.” This striking centerpiece truly sets the stage for the design-led experience within.
The "125" retail area itself presents an inspiring and thoughtfully edited collection of design and lifestyle objects. Highlights include Claire de Rouen’s evolving selection of rare books on visual culture, celebrating art, fashion, and photography; minimalist, pared-back speakers from Scandinavian brand Transparent; and Natalia Criado’s exquisite hand-finished pieces that elegantly blend the lines between jewellery and tabletop design. Further enriching the offering are Alighieri Casa’s sculptural silver and gold-plated items, designed to transform everyday dining into a statement experience, alongside famous designs by Georg Jensen, Gohar World’s playful tablewear, Corsi Design’s richly glazed flexible resin homeware accessories, and sophisticated glassware from Laguna B.
Adding another dynamic layer, the "125" space also incorporates a new flexible area, specifically designed to serve as a unique platform for innovative design collaborations. For its autumn debut, this space is hosting ‘Take A Seat’ by Brigitta Spinocchia Freund, presented in partnership with PAD London, the esteemed fair for historical and contemporary design. This collaboration features a bespoke installation of iconic chairs on the ground floor, with the curated edit extending throughout the entire Knightsbridge store, marking the first of many exciting partnerships for the new initiative.
CEO Julia Goddard articulated the overarching philosophy behind "125," stating, “We believe each aspect of our customers’ lives is a fashion choice, extending from clothing to interiors, design, fragrance and beauty. 125 brings that philosophy to life, creating a space that reflects our approach to style and sets the tone for the customer experience across the entire store.” This new design destination underscores Harvey Nichols’ commitment to offering a holistic and elevated style experience that resonates across all facets of its customers' lives.
