Harvey Nichols Unveils "125" Jewellery Destination in Knightsbridge Flagship Transformation
Harvey Nichols is continuing its ambitious transformation of the Knightsbridge flagship’s ground floor, marked by the exciting launch of a meticulously curated jewellery collection. This new destination, dubbed ‘125’ and centrally located within the ground floor, showcases a diverse array of contemporary designer and fine jewellery brands, representing a "who's who" of both established masters and innovative emerging global talents.
The selection is designed to cater to a wide spectrum of tastes and occasions, featuring everything from elegant wear-every-day pieces to truly unique, one-of-a-kind items perfect for special events. This carefully assembled edit encompasses brands across a broad range of price points, ensuring accessibility without compromising on luxury or design integrity, making it a compelling destination for all jewellery enthusiasts.
A significant highlight of the new collection is the introduction of several brands available exclusively in the UK through Harvey Nichols. These include the renowned LA-based Hoorsenbuhs and Marisa Klass, celebrated for her distinctive necklaces that harmoniously blend colour and form using multi-coloured precious gems, seashells, and beads. Also making their UK debut are Copenhagen’s ethically-focused Elhanati, known for its fusion of Scandi minimalism with richly textured gold, and Berlin jeweller Ina Beissner, who specialises in exquisite high-polish gold and diamond creations.
Further enriching the assortment are esteemed names such as Anita Ko, Bibi van der Velden, Paris-based Charlotte Chesnais and Hugo Kreit, New York’s Ariana Boussard-Reifel, and London-based jewellery artist Gala Colivet-Dennison. Julia Goddard, CEO of Harvey Nichols, emphasized the strategic importance of this launch, stating that jewellery is the very first category customers encounter upon entering the Knightsbridge location. She added that it is intended to "convey the same sense of discovery and excitement we want to project across the rest of the store.”
This jewellery unveiling represents the initial phase of a broader ground floor refurbishment project. Alongside the significant act of opening up the windows, this transformation signals a "bright new era" for the iconic Knightsbridge flagship, promising an enhanced and more engaging shopping experience for its clientele.
