Hawes & Curtis Bets Big on Brick-and-Mortar with Revitalized Bluewater Store

Hawes & Curtis, the distinguished British menswear brand, is making a significant statement about its enduring belief in physical retail with the launch of a new-look store at Kent's Bluewater Shopping Centre. This return underscores the brand's deep-rooted passion for brick-and-mortar experiences, presenting what it describes as a "fresh interpretation of its already renowned retail experience." The move unequivocally "reaffirms the brand’s commitment to key shopping destinations and the continued relevance of physical retail within an evolving shopping landscape."

The new Bluewater store meticulously blends Hawes & Curtis's rich 150-year heritage from London's iconic Jermyn Street with a contemporary setting designed for today's discerning customer. It offers a comprehensive "one-stop menswear destination for every lifestyle and occasion," complete with luxury services such as in-store tailoring and alterations. This approach ensures customers not only find premium apparel but also benefit from personalized services that enhance the overall shopping journey.

Touker Suleyman, owner and chairman of Hawes & Curtis, elaborated on the strategic thinking behind this expansion, stating, “Retail is all about understanding the customer, giving them what they want at the best possible value. People want to be back in stores, feeling the product, getting items fitted and enjoying the experience… Hawes & Curtis has evolved with that mindset.” He further emphasized, “The new Bluewater store reaffirms our commitment to British retail, our confidence in the high street and in the future of physical shopping.”

This commitment to physical retail is further validated by recent market performance data from Bluewater. Landsec, the shopping centre's owner and operator, revealed that fashion sales saw a robust increase of 15.7% year-on-year in the April to June quarter. This surge indicates strong consumer demand for brands that offer not only "trend-led apparel but great experiences for guests," aligning perfectly with Hawes & Curtis's strategy to deliver an enriched in-store experience.