ISTO. and Monocle bring festive shopping to London with Christmas market pop-up

Lisbon-based Portuguese apparel and accessories brand ISTO. has announced an exciting pop-up event in London, in collaboration with the renowned lifestyle brand Monocle. Dubbed 'The Monocle Christmas Market,' this festive pop-up is scheduled to take place over the weekend of December 13–14, offering a unique shopping experience from morning until late afternoon on both days.

ISTO. expressed its profound admiration for Monocle, stating, "Monocle is one of those brands that always stays with you. Intelligent storytelling, global culture, and an impeccable eye." This sentiment underpins a strong ongoing partnership, which currently sees Monocle occupying a dedicated corner within ISTO.'s Amoreiras store in Lisbon. This collaboration beautifully marries Portuguese essentials with Monocle's distinct cosmopolitan charm, creating a perfectly blended retail environment for discerning customers.

For those in London, the upcoming Christmas pop-up promises to be a highlight. ISTO. will be showcasing its range of "everyday essentials" at Midori House, located at 1 Dorset Street. The market will be open on Saturday and Sunday, December 13–14, from 10 am to 6 pm, providing ample opportunity for visitors to explore the curated collection. This event further exemplifies ISTO.'s commitment to regular collaborations with prestigious global labels, bringing its unique vision to international audiences.

Beyond its London pop-up, ISTO. maintains a strong physical retail presence. In addition to its flagship store in the Amoreiras Shopping Center on Avenida Engenheiro Duarte Pacheco, the brand operates three more physical locations across Lisbon, situated in the vibrant neighborhoods of Campo de Ourique, Chiado, and Príncipe Real. Expanding its reach internationally, ISTO. also boasts a store in Berlin. The brand continues to actively forge partnerships with esteemed fashion and lifestyle brands worldwide, with its most recent collaboration having been at Le Cheval d'Or in Paris, underscoring its dynamic and outward-looking approach to growth and brand engagement.