Italian fashion giant OVS launches first Indian store in Delhi next October
Italian fashion retailer OVS is making a significant stride into the Indian market, with its inaugural store set to open its doors in Delhi next October. This highly anticipated launch marks a strategic move for the European brand, signaling its intent to capture a share of India's burgeoning retail landscape, particularly within the fast-growing fashion segment.
The first OVS outlet will be located within Pacific Mall, a prominent shopping destination in Delhi, ensuring high visibility and accessibility for consumers. This prime location underscores the brand's commitment to establishing a strong initial presence and reaching its target audience effectively from the outset of its Indian operations.
The company's arrival in India was officially announced by Sundeep Chugh, the OVS India manager, who articulated the brand's core mission for the new market. Chugh highlighted OVS's "intention to offer very young and dynamic consumers who are passionate about global style our unique recipe of design, quality and affordability." This statement emphasizes OVS's strategy to cater to fashion-conscious Indian youth by providing a compelling combination of contemporary aesthetics, reliable craftsmanship, and accessible price points.
Shoppers visiting the new Delhi store will have the opportunity to explore a diverse range of collections. The curated selection will feature offerings from established brands such as Piombo, B.Angel, Les Copains, and Utopja. This multi-brand approach within the OVS store is designed to provide a comprehensive fashion experience, catering to varied tastes and preferences while maintaining the overarching OVS promise of style, quality, and value.
