Janhvi Kapoor Joins New Balance as India’s New Brand Ambassador

Global sportswear giant New Balance has strategically appointed Bollywood star Janhvi Kapoor as its inaugural Indian brand ambassador, signaling a heightened focus on the rapidly expanding Indian market. This partnership underscores New Balance’s commitment to strengthening its presence and resonating with consumers in one of the world’s most dynamic economies.

Janhvi Kapoor expressed her enthusiasm for the collaboration, stating, “I’ve always admired New Balance for its dedication to innovation and celebrating individuality.” She further emphasized the brand’s alignment with her personal values, noting, “It’s a brand that encourages you to own your story, and that’s something I deeply connect with. For me, fashion and fitness have always been about staying true to yourself - New Balance allows me to express that confidence and authenticity.” Kapoor’s influence, particularly among India’s youth, makes her an ideal representative for the brand.

Radeshwer Davar, New Balance’s Country Manager for India, highlighted the collaborative nature of the partnership. “We’re thrilled to welcome Janhvi to the New Balance family,” he said. “Our sponsorships are always co-authored – rooted in shared vision and mutual creativity – and Janhvi brings not just influence but genuine inspiration. Her passion, drive and individuality mirror the ethos that defines New Balance.” Davar anticipates a fruitful collaboration, exploring new avenues in fashion and sports for the Indian audience.

New Balance, a company with a rich history dating back to 1906 in Boston, US, boasts a global team of 10,000 associates and reported impressive worldwide sales of $7.8 billion in 2024. The brand’s retail strategy in India encompasses a network of physical stores and a strong online presence through partnerships with leading e-commerce platforms like Ajio, Myntra, and Superkicks.

Stuart Henwood, Senior Director of New Balance for the Middle East, Africa, and India (MEAI) region, emphasized India’s importance within the company’s growth strategy. “India is one of the fast-growing markets across MEAI region for New Balance,” he stated. Henwood also noted the synergy between Kapoor’s personal brand and New Balance’s core values, adding, “Janhvi’s individuality and entrepreneurship spirit aligns to the values of the brand and our vision for India. She will play a key role in deepening our connection with consumers across the country and wider MEAI region.”