J.Crew Teams Up with U.S. Ski & Snowboard for a Retro-Inspired Winter Collection

J.Crew has officially launched its inaugural collection as the official lifestyle apparel partner of U.S. Ski & Snowboard, marking the beginning of a three-year collaboration. The 26-piece range debuted on January 8th and encompasses a variety of winter essentials, including cozy knitwear, comfortable loungewear, and practical cold-weather accessories designed for women, men, and children.

A distinctive element of the collection is the incorporation of exclusive, vintage-inspired patches, adding a touch of retro charm to the modern designs. Beyond the core J.Crew line, the partnership also introduces a specialized ski capsule created in collaboration with Kappa, the official on-mountain partner of U.S. Ski & Snowboard. This capsule features technically advanced jackets tailored for both women and men, designed to perform on the slopes.

According to Olympia Gayot, J.Crew’s creative director of women’s and children’s design, “Alpine style has always been part of the J.Crew lifestyle.” She further explained that the collection draws inspiration from the brand’s extensive archives, blending a retro aesthetic with contemporary fits and color palettes.

Brendon Babenzien, creative director of men’s, highlighted the growing cultural relevance of skiing and snowboarding, stating, “Skiing and snowboarding are becoming increasingly central to culture, and the enthusiasm for snow sports has never been higher.” He emphasized the collection’s aim to capture this energy with a fresh interpretation of classic American winter style, honoring both the history of the sport and the athletes who are shaping its future.

The launch is accompanied by a new campaign, titled ‘Alpine People,’ which showcases prominent U.S. Ski & Snowboard athletes. Featured athletes include Colby Stevenson (Stifel U.S. Freeski Team, Olympic silver medalist), Hailey Langland (Hydro Flask U.S. Snowboard Team, Olympian and X Games medalist), and Rell Harwood (Stifel U.S. Freeski Team, X Games medalist), among others.

J.Crew plans to extend the ‘Alpine People’ campaign beyond digital platforms with community-focused activations at U.S. Ski & Snowboard events throughout the winter season, further immersing consumers in the spirit of the partnership and the world of snow sports.