Kate Spade Sparkles with New Faces and Versatile Duo Bag in Fall 2025 Campaign
Kate Spade New York has officially launched its Fall 2025 global campaign, aptly titled “Spark Something Beautiful.” This season marks the exciting debut of Grammy-winning singer-songwriter Laufey and renowned model Reign Judge as new faces for the brand. They join a familiar lineup that includes four-time Grammy-nominated rapper Ice Spice and popular dancer and social media sensation Charli D’Amelio, underscoring the brand’s fresh creative direction under the leadership of CEO and brand president Eva Erdmann.
The campaign’s evocative film is set against the iconic backdrop of New York City, depicting a protagonist initially walking alone. This solitary journey soon transforms into a vibrant celebration of connection as friends gather at a crosswalk—a simple, everyday moment elevated into something extraordinary through shared experience and camaraderie.
Laufey, a key voice in the campaign, shared her perspective on its core message: “Music has always been about connection for me—whether it’s with the audience at a concert or the people closest to me in my everyday life.” She further elaborated, “What drew me to this Kate Spade New York campaign is how it captures the beauty of those small, shared moments. I love the idea that friendship can turn something as simple as crossing the street into something magical—that really resonates with how I see the world.”
Beyond its star-studded cast, the campaign prominently showcases Kate Spade’s latest hero accessory: the innovative Duo Bag. Designed with remarkable versatility in mind, this new essential can be worn in four distinct ways—as a chic shoulder bag, a practical crossbody, an elegant clutch, or a convenient belt bag, adapting seamlessly to various styles and occasions.
The Duo Bag makes its debut in a captivating array of seasonal shades, including Cashew Milk, classic Black, playful Leopard Multi, sophisticated Dried Thyme, vibrant Lime Slice, versatile Cinder Grey, and earthy Burnt Sage. As the holiday season approaches, the collection will expand to include festive tones such as luminous Milk Glass, bold Red Jam, luxurious Leopard Haircalf, and mysterious Nightshade. Retail prices for the Duo Bag are set to range from $569 to $649.
Kaisy Mae O’Reilly, Senior Vice President of Marketing, emphasized the campaign’s foundational philosophy: “At Kate Spade New York, we believe that the little moments shared together are what truly brighten life.” She added, “Like the Duo Bag, our campaign stars reflect uniqueness and versatility—yet shine brightest together. At its heart, this campaign is about how showing up for each other can transform even the simplest moments into something extraordinary.”
This comprehensive global campaign is scheduled to run across all of Kate Spade New York’s brand channels, continuing its reach and message through February 2026.
