Kendall Jenner Embodies "Power of You" as Emporio Armani's New Fragrance Ambassador

Emporio Armani has announced supermodel Kendall Jenner as its new global fragrance ambassador. Jenner will be the face of the upcoming campaign for Power of You eau de parfum, a collaboration between the fashion house and L'Oréal.

Jenner expressed her enthusiasm for the partnership, stating that joining the Emporio Armani family felt natural given the brand’s empowering message of authenticity. She described the Power of You scent as “magnetic, rich, and really sensual.” The campaign featuring Jenner is slated to launch in February 2026.

Kendall Jenner rose to prominence on reality television with E!’s *Keeping Up with the Kardashians* in 2007 and currently stars in *The Kardashians* on Hulu and Disney+. However, she has firmly established herself as a leading figure in the fashion world, with a career that gained significant momentum after her debut at Marc Jacobs’ Fall 2014 show.

Since then, Jenner has graced the covers of prestigious magazines like *Vogue*, *Harper’s Bazaar*, and *Allure* internationally, and has walked the runways for numerous top global fashion houses, showcasing couture, ready-to-wear, and lingerie collections. Armani and L’Oréal jointly highlighted Jenner’s “refined runway presence” combined with her “disciplined entrepreneurial acumen,” recognizing her impact and respect within the industry.

This partnership builds on Jenner’s existing relationship with L’Oréal Paris, where she has served as a global brand ambassador since 2023, participating in key makeup campaigns that champion confidence and self-worth.

Beyond her modeling career, Jenner is a successful entrepreneur as the founder of 818 Tequila, an award-winning brand that has received over 30 international accolades. She demonstrates a commitment to sustainability through initiatives like supporting 1% for the Planet and the 818 Bricks Program, a partnership with S.A.C.R.E.D. that transforms agave byproducts into eco-friendly building materials.

Jenner joins a distinguished group of individuals who have previously represented Emporio Armani, including Cate Blanchett, Aaron Taylor-Johnson, Sydney Sweeney, Nathalie Emmanuel, Nicholas Galitzine, Keith Powers, singer Jackson Wang, and model Madisin Rian.

The announcement also revealed details about Jenner’s personal interests, noting her passion for horseback riding, interior design, and automotive culture, showcasing a multifaceted personality beyond her public persona.

Armani’s beauty line, developed in partnership with L’Oréal, is celebrated for its iconic products such as Luminous Silk and Power Fabric foundations, Vertigo Lift mascara, Eye Tint eyeshadow, and the Lip Maestro and Lip Power lipstick collections. The brand also boasts a comprehensive range of fragrances for both men and women, including Acqua di Giò, Armani Code, Sì, My Way, and the exclusive Armani/Privé Haute Couture line.

Underpinning the brand’s commercial success is a strong commitment to social and environmental responsibility, exemplified by the Acqua for Life initiative, launched in 2010, which focuses on providing access to clean drinking water in water-scarce regions globally.

Armani’s dedication to the world of cinema is demonstrated through its longstanding sponsorship of prestigious film festivals, including the Venice International Film Festival (since 2018), as well as the Berlin and San Sebastian International Film Festivals.