Khloé Kardashian Launches Second Fragrance 'Almost Always' with Empowering Message

Khloé Kardashian is significantly expanding her presence in the beauty industry with the launch of her second signature scent, "Almost Always," in collaboration with Luxe Brands. This new fragrance marks a pivotal step in developing her burgeoning fragrance portfolio, building upon the foundation laid by her successful debut.

The highly anticipated "Almost Always" is set to make its initial debut exclusively on the Ulta Beauty app on Monday. Following this, it will become available for online purchase on November 5, with an in-store release at Ulta Beauty locations across the U.S. scheduled for November 9. International accessibility is also planned, with a European rollout through retail partner Douglas expected later in the month, ensuring a broad reach for Kardashian's latest creation.

Crafted by esteemed master perfumer Alberto Morillas and senior perfumer Frank Voelkl of DSM-Firmenich, "Almost Always" presents a sophisticated and captivating olfactive experience. The scent harmoniously blends delicate notes of star jasmine, vibrant orange blossom, and soothing lavender. These floral and aromatic elements are expertly intertwined with a base of sensual woods and radiant solar musks, culminating in a fragrance described as luminous, profoundly feminine, and deeply addictive.

Kardashian shared her personal inspiration behind the fragrance, explaining, "I was so inspired to create a brand that captured the essence of acceptance. Almost Always embraces that perfection isn't the goal—your presence is. Almost Always means you care. It means you're trying. It means you're human. You don't have to get it right every time. You are not defined by the one time you couldn't, you are shaped by the many times you did. Almost Always is enough. And so are you.” This philosophy imbues the scent with a message of self-compassion and authenticity, resonating with a desire for genuine connection.

This latest fragrance launch follows the successful introduction of her debut scent, "XO Khloé," earlier in 2024. Further expanding the franchise, "Almost Always" coincides with the launch of the new "XO Khloé Hair Mist," which will be available online at Ulta on November 2 and in Ulta Beauty stores on November 30. This strategic expansion underscores a commitment to building a comprehensive beauty line.

Tony Bajaj, CEO of Luxe Brands, expressed immense satisfaction with the partnership's trajectory, stating, "The results of the XO Khloé have far exceeded our expectations, and we're thrilled to continue expanding the franchise with her incredible vision leading the way. The success has given us the confidence to roll out multiple new products, ensuring this isn't just a one-time success but a lasting fragrance empire built for years to come. We believe that fragrance lovers around the globe will love her newest fragrance, Almost Always, just as much – if not more!" This sentiment highlights the strong belief in Khloé Kardashian's ability to create a lasting and impactful presence in the global fragrance market.