Lacoste's Tennis Chic Takes Over Selfridges with Exclusive Bag Launch

Selfridges, renowned as a premier destination for immersive retail experiences, once again solidifies its reputation as a pop-up magnet with the arrival of Lacoste's latest temporary installation. Located within the esteemed Accessories Hall of the London flagship, this exclusive pop-up places a distinct spotlight on the brand’s highly anticipated Lenglen bag collection, inviting fashion enthusiasts to delve into Lacoste's blend of sporting heritage and contemporary design.

The timing of Lacoste's presence is strategically aligned with the vibrant energy surrounding London Fashion Week, generating significant buzz for its AW25 collection. While a special one-week-only café provided an initial burst of excitement, the core pop-up space within the Accessories Hall offers a more extended engagement, remaining open to the public until mid-November. This prolonged duration allows ample opportunity for visitors to explore the collection, which serves as a direct celebration of the brand's AW25 Fashion Show.

Fittingly, given Lacoste's deep roots in tennis, the AW25 Fashion Show unfolded on the iconic centre court at Roland Garros in Paris, an inspiration vividly brought to life within the Selfridges pop-up. The design of the space subtly references the distinct clay surface of the court, creating an atmospheric link to the brand’s origins. Central to this celebration is The Lenglen bag range, a viral pleated leather collection inspired by the classic tennis skirt and named after the legendary Suzanne Lenglen, the inaugural world No. 1 from 1921 to 1926, whose spirit of elegance and power continues to inspire the brand.

Adding to its allure, the Lacoste pop-up at Selfridges boasts a global retail exclusive, making it the sole destination to stock two highly sought-after pieces: the Leather Racquet bag and the innovative Lenglen Hobo. The Lenglen Hobo, in particular, reinterprets the core design codes of the original Lenglen Bag through a softer, more effortless, and fluid silhouette. Crafted from an exquisite combination of ultra-soft nappa leather and velvety suede, this versatile piece offers multiple styling options, comfortably worn crossbody or elegantly carried by hand, thanks to its custom-designed chain and unique T-bar finishes that subtly recall the handle of a classic tennis racket.

To further enhance the exclusivity of this experience, customers making a bag purchase at the pop-up will receive a complimentary leather tennis ball charm. This thoughtful detail serves as a memento of their visit and a testament to the unique collaboration between Lacoste and Selfridges, reinforcing the blend of luxury fashion with the brand’s iconic sporting legacy, available for a limited time.