Logisfashion Appoints New CEO Diego Larrañaga to Drive Strategic Growth and Technological Transformation

Logisfashion, a leading Spanish specialist in logistics for the fashion, beauty, and lifestyle sectors, has announced a significant leadership transition. Diego Larrañaga, previously the company's chief operating officer, has been appointed as its new CEO. This strategic move is integral to a broader reorganisation designed to fortify Logisfashion's leadership structure and underpin its continued growth through a scalable operating and financial model.

The leadership evolution sees Juan Manzanedo, who served as CEO, transitioning to the role of executive chairman and managing director on the board. This change signifies a pivotal moment in the company's trajectory, aimed at strengthening its financial foundations, solidifying its presence in crucial markets, and accelerating the essential technological transformation demanded by the contemporary logistics landscape.

Reflecting on this strategic pivot, the executive shared the company's ambition: "This decision marks a turning point in our history. It allows us to strengthen our financial structure, consolidate our position in key markets, and accelerate the technological transformation required by the sector. We are ready to attract new clients, especially in sectors such as beauty and perfumery, and to support the extraordinary growth of our subsidiaries in Latin America. Now is the time to look ahead with ambition and confidence."

In line with these strategic objectives, Logisfashion is undertaking a comprehensive restructuring of its finance and business development departments. This initiative is designed to ensure the long-term sustainability of its growth plans and foster the development of a more efficient and scalable operating model. Concurrently, the company is implementing an "organisational professionalisation" process, aligning with its ambitious 2025-2028 strategic plan, which prioritises innovation, operational efficiency, and expansion into key markets across Europe and Latin America.

Ultimately, these strategic adjustments propel Logisfashion closer to its vision of becoming a global, flexible, and highly specialised logistics operator. With a dual focus on both retail and e-commerce, the company is building its future on agile structures, seamlessly connected teams, and a vibrant culture of innovation and collaboration, all driving sustainable growth.

Founded in 1996, Logisfashion has established a robust global footprint, boasting over 610,000 square metres of operational space with facilities spanning Spain, Latin America, and Asia. Financially, the company demonstrated impressive performance in 2024, achieving an 11% growth to reach 164 million euros in revenue.