London Designer Outlet Shatters Records with £1 Million Boxing Day Sales

London Designer Outlet (LDO) is reporting a record-breaking Boxing Day, achieving over £1 million in sales for the first time since its launch in 2013. This significant milestone positions LDO as a leading destination for designer brands in London, according to the outlet itself.

The impressive Boxing Day performance represents a year-on-year increase of over 9% in sales, demonstrating the continuing appeal of outlet retail. Consumers are increasingly drawn to the opportunity to purchase designer goods at discounted prices, coupled with a more engaging, discovery-focused shopping experience compared to online alternatives.

This success builds upon a “bumper year” for LDO, which saw substantial growth during the Black Friday weekend. Sales increased by 6.8% while footfall surged by an impressive 19%. Strong summer sales and footfall, up 9% and 15% respectively, further contributed to the positive annual results, benefiting from the venue’s proximity to Wembley Stadium and Wembley Arena, both hosting a busy schedule of events.

The addition of key brands throughout the year played a crucial role in LDO’s growth. Notably, Gap chose LDO as the location for its return to the UK outlet market, alongside new arrivals such as Crocs, Columbia, and New Era. While the initial part of December saw a “more muted start” to the shopping period, the introduction of brands like Gap proved to be a significant draw for shoppers over the Boxing Day weekend.

Matt Slade, Retail Director at Quintain, the operator of LDO, highlighted the consistent growth in sales and footfall throughout 2023. He attributed this success to a combination of an evolving retail and food & beverage offering, alongside the vibrant events calendar at Wembley. Despite a slower start to December, LDO’s premium brands and prime location attracted shoppers from across London and beyond seeking exclusive Boxing Day and Black Friday deals.

Slade concluded by emphasizing the strength of LDO’s loyal customer base, which is driving unprecedented interest from brands looking to capitalize on the spending power of its shoppers. This positive trend suggests continued growth and expansion for the outlet in the future.