LVMH Watch Week announces Milan as host city for 2026 edition

LVMH Watch Week is once again relocating for its upcoming edition, with Milan confirmed as the host city for January 2026. The luxury timepiece fair will be staged from January 19 to 21, 2026, marking the seventh edition of the event. The group did not disclose the specific venue for the salon. This decision follows a change in plans for the 2025 event, which was originally scheduled for Los Angeles but ultimately rescheduled and held across New York and Paris due to Southern California fires.

The upcoming Milan edition will bring together nine different maisons from the LVMH Group. These include Bulgari Horlogerie, Daniel Roth, Gérald Genta, Hublot, L'Epée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co., and Zenith. The event serves as an important platform for each maison to present its latest watchmaking innovations and savoir-faire to an audience comprised of international journalists, clients, and retailers.

After initial editions that showcased key markets through peripatetic staging in locations such as Dubai, Singapore, and Miami, LVMH has selected Italy as the setting for this annual gathering. Jean-Christophe Babin, CEO of the LVMH Watch Division and CEO of Bulgari, highlighted the importance of the gathering. "This major event will provide new driving force for this essential gathering in the fine watchmaking sector," Babin stated. He added, "Starting early in the year, it allows us to present our brand-new creations to our partners, journalists, and clients. For 2026, we are already planning significant novelties and exceptional pieces across all our Maisons, all united- in their diversity and complementarity- by the group's creative passion." The group also noted that the seventh edition will attest to the strong creative dynamism of its watchmaking division.

LVMH, based in France and quoted on the Paris Bourse, stands as the world’s largest luxury group. The conglomerate manages approximately 75 luxury labels, including prominent brands like Dior, Louis Vuitton, Moët Chandon and Dom Perignon champagnes, Givenchy, Fendi, Loewe, and Loro Piana. Its portfolio extends to retail marques such as Sephora, Le Bon Marché department store, DFS, and La Samaritaine, as well as luxury hotel chains like Belmont and Cheval Blanc, and media properties including Paris Match and Les Echos-Le Parisien.