Mackage's Core 2025 campaign with Matt Bomer and Stella Maxwell embodies "Aesthetics That Protect"

Canadian luxury brand Mackage has officially launched its Core 2025 campaign, featuring acclaimed actor Matt Bomer and renowned supermodel Stella Maxwell. This highly anticipated campaign serves as a profound tribute to the distinctive silhouettes and meticulous craftsmanship that have been the hallmark of the label for over a quarter-century.

Captured against the vibrant backdrop of Los Angeles, the campaign thoughtfully pairs Bomer and Maxwell with a captivating cast of symbolic animals. An owl, a falcon, an indigo snake, and two Dobermans each represent a core pillar of Mackage’s design ethos: wisdom, precision, protection, and dedication, respectively. Together, these elements powerfully embody the brand’s guiding philosophy, "Aesthetics That Protect," showcasing a harmonious blend of style and substance.

Tanya Golesic, CEO of Mackage, elaborated on the essence of this collection, stating, “Our Core collection celebrates the styles that define us. These are the pieces that built our reputation, reinterpreted for today with the same uncompromising attention to craftsmanship, innovation, and design. It’s about returning to what makes Mackage unique and elevating it further.” This statement underscores the brand's commitment to evolving its iconic pieces while maintaining its foundational quality.

The collection itself revisits some of the brand's most recognizable icons, including the timeless Adali coat and the robust Dixon down bomber, ensuring their enduring appeal. Beyond these classics, the Core 2025 collection also introduces sophisticated new iterations that expand Mackage’s design universe. Highlights include the Calina, a stylish chevron-quilted down maxi coat featuring a belted waist; the Gael, an elegant double-breasted leather trench; and the Skai, a versatile 3-in-1 tailored wool men’s coat complete with a removable bib for adaptable styling.

Both campaign stars shared their perspectives on Mackage's enduring legacy. Stella Maxwell remarked, “This is a tribute to Mackage’s enduring vision, designs that have defined style for more than 25 years and continue to resonate today.” Matt Bomer added his insights, drawing a parallel: “In both fashion and acting, staying relevant means evolving while holding onto what defines you. This campaign reflects Mackage’s ability to do exactly that.” Their words encapsulate the brand's successful blend of heritage and contemporary relevance.