Maison&Objet Navigates Shifts to Reinforce Design Industry Focus

Maison&Objet, the essential international gathering for professionals in the decoration, design, and lifestyle sectors, concluded its latest edition on Monday, September 8, at Paris Nord Villepinte. The event successfully hosted over 2,500 exhibitors, with a significant 40% representing international brands. This robust global participation underscored its reputation as a crucial international crossroads, even amidst prevailing geopolitical challenges and tensions.

For this recent edition, organizers implemented a deliberate strategic repositioning by streamlining the event's footprint. This involved closing two exhibition halls, a decision that led to an anticipated 7–8% reduction in exhibitor numbers. Guillaume Prot, the show director, explained this intentional move during a press briefing, stating, "We're aiming for a more compact show, with a more stable offering, particularly in the objects sector." This adjustment was designed to enhance the overall quality and focus of the exhibition experience.

This September iteration of Maison&Objet was specifically tailored to cater to retailers, distinguishing it from the January edition which typically targets specifiers and the hospitality industry. A key highlight was the strategic consolidation of the Fashion & Accessories, Gift & Play, and Kids sections within a single area, Hall 7. This arrangement facilitated a highly curated selection of products, making it particularly appealing for concept stores. Notable brands showcased included responsible bag label Rive Droite Paris, Caval sneakers, the recently rebranded Côtelé Paris ready-to-wear, and Méduse shoes. Hall 7 also featured popular items like Yoto story boxes and best-selling accessories from Legami Milano, reflecting the success of this reorganisation. Prot confirmed the positive impact, noting, "We've put the brands back on track, and the feedback is very good."

The event experienced shifts in visitor demographics, influenced by broader global dynamics such as newly imposed U.S. tariffs. While there was a noticeable drop in attendance from the U.S. and India, this was partially compensated by a significant increase in visitors from the Middle East. The director highlighted that "This year’s show welcomed more retail buyers, while the expected decline in the prescription and hospitality sectors was something we closely monitored," indicating a strategic awareness of market fluctuations and their impact on different segments of the show.

This edition also marked a significant transitional period for SAFI, the organization behind Maison&Objet, with the announced departure of Mélanie Leroy, who served as Managing Director for two years. Despite this leadership change, Maison&Objet reaffirmed its steadfast commitment to remaining a forward-looking platform dedicated to trend forecasting, innovation, and shaping the future of the design and lifestyle industries. This continuity underscores its core mission regardless of internal shifts.

Looking ahead, organizers are exploring potential adjustments to the event calendar starting in 2027, aiming to circumvent the often-congested back-to-school period and optimize scheduling for attendees and exhibitors alike. In the more immediate future, a dedicated conference is scheduled to take place at Maison Baccarat in Paris on September 25, offering further insights and discussions within the industry.